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[Singapore][Event] Day 2 Of ad:tech Singapore 2012 Shows Mobile Promise

YoungUpstarts

The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. The second day, however, seemed to hover over one particular aspect of that digital future – mobile.

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2012 Will Be The Year Of The Empowered Merchant, says Schedulicty

YoungUpstarts

We all acknowledge that small businesses are the lifeblood of the economy, and that technology is becoming increasingly important to help them survive and thrive in a poor economy. Here are his small business predictions for 2012: 2011 was the “Year of the Daily Deal”; 2012 will be the “ Year of the Empowered Merchant ”.

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Singapore Image Recognition Technology Used by Asia’s Newspapers

YoungUpstarts

A Singapore-based start-up company will soon have its technology adopted by a number of leading Asian newspapers, including Thailand’s The Nation , Hong Kong’s China Daily and The Star of Malaysia. Knorex has already negotiated a number of deals to implement iSnap functionality in Asian newspapers.

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7 Customer Service Trends To Watch And Leverage In 2012

YoungUpstarts

Social media, mobile technologies and altering demographics present businesses of every size with tremendous opportunities. In 2012, smart, forward-looking companies will be viewing customer service in new ways. Here are 7 Customer Service Trends to watch and leverage in 2012: 1. ” (Feb 2012).

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

by Jack Narcotta, Devices Analyst at Technology Business Research. While TBR expects margin growth to be uneven through 2015, revenue and gross profit will continue to increase, due to the ability of its advertising business to monetize the proliferation of mobile devices and maintain its dominance in desktop search.

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. However, the impact of this frugal technology has been immense. Mobile banking in developing countries. History of frugal innovation.

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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

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