Lean Goes Better with Coke – the Future of Corporate Innovation
Steve Blank
NOVEMBER 7, 2013
In 2012 I got together with Alexander Osterwalder , Henry Chesbrough and Andre Marquis to think about the Lean and the future of corporate innovation. We have a portfolio of more than 500 brands and 4000 products and people invite us into their lives more 1.8 to create exponential growth. Innovation sounds easy. It never is.
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