article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113
article thumbnail

Retention Optimization: How to Increase the Value of a Conversion

ConversionXL

Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

When Satya and I started Homebrew in 2013 one of our bets for the coming decades was that non-traditional acquirers would become more aggressive in their pursuit of technology startups. Here the acquisition becomes more metric-driven and the assumptions around growth and multiples drive the offer.

article thumbnail

10 Leasing Tips Every New Business and Startup Should Know

Up and Running

In 2013, the deduction will drop significantly to just $25,000 unless Congress acts. Describe to the equipment lease financing provider how the equipment acquisition will benefit your business. Consider bundling multiple equipment acquisitions from different vendors under one lease with an independent commercial equipment lessor.

article thumbnail

[Infographic] Five Long Term Recruitment Trends In Southeast Asia: LinkedIn

YoungUpstarts

Hiring trends are evolving rapidly, and in some cases even veteran talent acquisition professionals have been flatfooted as they seek to deal with the changing talent landscape. According to LinkedIn’s recently released 2013 Global Recruiting Trends Report , the war for talent wages unabated across Southeast Asia.

Asia 160
article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

billion 2013 figure) have been massive financings at Honest Company ($70mm), JustFab ($85mm), ZipRecruiter ($63mm) and lord only knows how much SnapChat has actually accumulated. Over the past 4 years LA’s tech fundings have growing at a 30% compounded annual growth rate (CAGR) which is > 4 times the US average VC CAGR (7%).

article thumbnail

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue.

Mobile 48