www.kalzumeus.com

FEBRUARY 6, 2013

Posted on January 31, 2013. For example, they might have a developer who coded a quick one-off analytics app, which is accessible outside the firewall so that sysadmins could check server loads from home. January 31, 2013 at 8:29 am. #. January 31, 2013 at 8:37 am. #. January 31, 2013 at 8:43 am. #. Greatest Hits.

Security 101

Security Software Review Ruby Startup 101

Occam's Razor

APRIL 15, 2019

Their most common reaction to negative data, if it makes it through, is to try to discredit it by asking analytically-nonsensical questions: What are the p-values of your multi-channel attribution model applied to performance of my strategy? They bring up that one time in 2013 when your analysis missed an important assumption.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

Startup Professionals Musings

APRIL 6, 2014

In a recent study by networking giant Cisco , the world’s yearly mobile data traffic grew 81% in 2013 and will reach 1.3 Online entertainment: millions of channels, billions of actors. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers.

Startup 247

Startup Social Media Analytics Cloud 247

ConversionXL

OCTOBER 31, 2014

Some of you out there may find this Google Analytics feature overview to be mostly review. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. In July 2013 , the Advanced Segments tool got a total overhaul. That’s awesome! And Events.

Analytics 134

Analytics Software Review eCommerce Conversion 134

www.vccafe.com

MARCH 11, 2013

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. Google Analytics. SEO and Analytics Tutorials. Codeacademy.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

AUGUST 19, 2016

in 2013 to 1.43 To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Some analytics and metrics you should begin measuring to help capture a greater range of data are: Behavioral Cohorting. in 2013 to 1.43 Image Source. Event Tracking.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Duct Tape Marketing

MAY 28, 2015

conversion on smartphones in 2013 vs. 2.2% Consumers rate mobile as the “most difficult” method for completing an online purchase compared to other purchasing channels. They are browsing and posting pictures across social channels on their mobile devices. Mobile conversion is generally terrible (0.6% conversion on desktop).

Mobile 28

Mobile Customer Charlotte Social Media 28

Steve Blank

OCTOBER 3, 2016

Dakin Sloss , co-founder of Tachyus , which offers predictive analytics and quantitative optimization for the petroleum industry. Ajeet Singh , co-founder of ThoughtSpot , provider of search-driven analytics. Joining me in the Stanford University studio were. Ajeet Singh. And download any of the past shows here.).

Cofounder 274

Cofounder Silicon Valley Entrepreneur EC2 274

Steve Blank

OCTOBER 3, 2016

Dakin Sloss , co-founder of Tachyus , which offers predictive analytics and quantitative optimization for the petroleum industry. Ajeet Singh , co-founder of ThoughtSpot , provider of search-driven analytics. Joining me in the Stanford University studio were. Ajeet Singh. And download any of the past shows here.).

Cofounder 274

Cofounder Silicon Valley Entrepreneur EC2 274

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. SMX Toronto - April 2013. 9-10, 2013.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

YoungUpstarts

AUGUST 26, 2015

Implementing a central inventory management system that tracks cross-channel sales data is what retailers will rely on most to make smarter decisions this holiday season. By looking at historical sales reports, such as top-selling products or bestselling items by channel, retailers can better prepare their operations and warehousing.

Cofounder 100

Cofounder United States Channel Stock 100

YoungUpstarts

JUNE 28, 2016

Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe. StickerRide comes in a time when the world needs a less noisy and less cluttered advertisement channel than what is currently seen in the digital media. The StickerRide app is available on iOS and Android platforms.

Advertising 100

Advertising Los Angeles Europe Flash 100

ConversionXL

FEBRUARY 26, 2014

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. Dig into your analytics and ask: How do different sections of your site perform? Learn the release schedules for new products, new content, new campaigns within other channels.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

BeyondVC

APRIL 23, 2017

Forget about web analytics, marketing automation, email platforms, customer support, customer success, and sales intelligence. We made an investment in March of 2013 in Preact , a SaaS platform for customer success which sold to Spotify. The Race for the Customer – Owning the Central Repository for Customer Data.

Customer 92

Customer Switzerland Artificial Inteligence API 92

The Next Web

JUNE 6, 2013

For 2013, IC tomorrow is also looking to add mentoring sessions to its roster of activities which follow a similar format to the speed networking events but give small businesses the opportunity to talk with a ‘mentor’ for around 15 – 20 minutes, rather than the 5 minutes (with 8 companies) the speed networking provides.

IP 120

IP Intellectual Property Startup Analytics 120

Occam's Razor

JANUARY 31, 2017

Very often the output of our work with Big Data or Small Data, Google Analytics or R, will end up in a few cells of a spreadsheet or a table in Word/Keynote/PowerPoint. Let's make this even more real by looking at a more complex example of a multi-channel marketing recommendation… I am sure your instinct is: OMG!

Audience 60

Audience Analytics Green Metrics 60

Hearpreneur

OCTOBER 6, 2019

Turns out, most industries need to analyze and react to data simultaneously—they need continuous analysis of streaming and historical data, location analysis, and AI/ML-powered predictive analytics. My mother in law died in 2013 without any life insurance. Thanks to Dawn LaFontaine, Cat in the Box ! #7- 7- Save on expenses.

Entrepreneur 60

Entrepreneur Ireland LLC Kansas 60

Duct Tape Marketing

NOVEMBER 18, 2015

If you are using social media marketing as a channel to grow your business, awesome! Now you can compare engagement rates across all of your social media marketing channels. Using Google Analytics you can easily track which social networks are performing best. But there is also a default channel labeled “ Direct ”.

Social Media 28

Social Media Media Social Network Metrics 28

marketingland.com

OCTOBER 8, 2012

Analytics |. Column: Analytics & Marketing Column. Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.” Social Media |. Email Marketing |.

Metrics 47

Metrics Analytics Search Affiliate 47

Startup Lessons Learned

MAY 22, 2020

Deputy Chief Technology Officer in the White House Office of Science and Technology Policy from 2013–2014, where she founded the United States Digital Service. How to channel your efforts and energy and stay informed. ( I think you can certainly channel some of your efforts that way. She served as the U.S. Eric Ries : Yeah.

New Jersey 60

New Jersey Government CTO America 60

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. While statistics may be slightly out of date (original publication was 2013), for all other purposes, it’s still a solid guide. Use google analytics. Google Analytics is crucial for monitoring your presence online.

PR 139

PR Hiring Social Media Media 139

Hearpreneur

JANUARY 7, 2017

For nearly 15 years I had analytical, numbers-driven jobs in finance and banking, working for some of the world’s largest banks. I desired to use the non-analytical side of my brain to create, inspire, lead, and find a new type of success. Thanks to Tonya Veasey, Open Channels Group (OCG) ! #43

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

ConversionXL

MAY 29, 2014

A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. With a little hack to google analytics , they were able to track scroll depth to see just how far down the page visitors were scrolling.

Conversion 113

Conversion Analytics Metrics Vermont 113

Duct Tape Marketing

SEPTEMBER 1, 2017

Multiple channel strategy. The great thing about data is that the lesson learned in one channel can be successfully repurposed for another one for a multichannel strategy. The great thing about data is that the lesson learned in one channel can be successfully repurposed for another one for a multichannel strategy.

Artificial Inteligence 54

Artificial Inteligence Marketing Algorithm Social Media 54

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. We added to your analytical skills a demand for business savvy. Second, between 2012 and 2013. In fact 86.4% It is really 88%. : ). The reason is quite simple.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. And if you are sitting in a Nth level tactical meeting, that is ok.

Analytics 144

Analytics Search Metrics Web 144

ConversionXL

AUGUST 21, 2014

When they met to discuss and attempt to address the issue in January 2013, they realized they had little insight into exactly why customers were leaving. Here are funnel analytics for the Bingo Card Creator new user experience: image source. Despite a steady stream of new users, SaaS startup Groove’s 4.5% The Research. The Execution.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

MAY 29, 2014

A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. With a little hack to google analytics , they were able to track scroll depth to see just how far down the page visitors were scrolling.

Conversion 62

Conversion Analytics Metrics Vermont 62

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. You have free tools like Google Analytics Content Experiments (now with the power of multi-armed bandits !), Why is it that when I visit www.3m.com

Web 164

Web Design Marketing Security 164

ConversionXL

SEPTEMBER 24, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. Assuming you have some people who aren’t your friends and family connected to your social media accounts, analytics dashboards can show you how each piece of content performed.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Duct Tape Marketing

JUNE 6, 2018

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. Social media is just another channel, it is another part of marketing.

Social Media 75

Social Media Media Marketing Curation 75