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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. As social media matures, its no longer a test outside of your budget.

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Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Or do you think with so much social media out there, direct mailers and company onsite content stand a better chance?

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The Best Local Marketing Blogs to Read in 2013

Up and Running

Its areas of focus include developments in social media-based marketing, digital content, and the online facets of business operations. With clients ranging from brand-name companies to single-person operations, LocalVox Media is a platform that aims to help businesses market themselves more effectively to local customers.

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10 Reasons Why People Don’t Trust Your Website

Duct Tape Marketing

A 2013 study by Dimensional Research concluded that 90% of customers are influenced by online reviews – that is pretty much all of us. You don’t Participate in Social Media. Being able to maintain an active presence on social media is essential. You don’t have any Testimonials or Reviews.

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Marketing Automation: What is it and Why Should I Care?

Duct Tape Marketing

For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013).

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How To Convert Visitors Who Are Considering Switching From a Competitor

ConversionXL

Surveying Competitor’s Customers In The “Wild” You’ve probably already heard a lot about “spying” on your competitors using social media, but do you actually do it? Blog eCommerce Resources Landing Pages Lead Generation' image source.

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Everything You Need To Know About Designing Valuable Customer Surveys

ConversionXL

Research from the CMO Council & Penton Media in Q4 of 2013 found that only half of the companies surveyed felt they had good transactional, behavioral & customer support data. And this isn’t just because this study is 4 years old that segments still aren’t set up properly. Some ideas for customer segments are: Big Spenders.