Startup Professionals Musings

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Investors Measure Entrepreneurs By Cashflow Mileage

Startup Professionals Musings

Use social media for early marketing. Social media is not rocket science. Martin Zwilling First published on Entrepreneur.com on 9/26/2014. Tackling most of the support tasks yourself. The timing of cashflow is everything. burn rate business cashflow entrepreneur investor startup'

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More Successful New Entrepreneurs Are Baby Boomers

Startup Professionals Musings

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Marty Zwilling First published on Entrepreneur.com on 10/24/2014. Yet credible reports on current trends tell us just the opposite. boomers entrepreneurs gen-x gen-y startups'

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7 Entrepreneur Traits That Let You Soar With Angels

Startup Professionals Musings

In this context, investors are attracted to thought-leaders visible on social media, and people with strong technical credentials. Marty Zwilling First published on Entrepreneur.com on 11/28/2014. There is no substitute for experience and trained skills in the business area you are attacking.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.

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4 Strategies That Must Be Part of Customer Marketing

Startup Professionals Musings

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online.

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Investors Consider These 7 Elements to Be High Risk

Startup Professionals Musings

On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. Marty Zwilling First published on Entrepreneur.com on 10/31/2014. These historically have included work-at-home, restaurants, telemarketing and social-service providers.

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Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%