View from Seed

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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

All three have different business models… SaaS, media/ad, and consumer transactional. I don’t follow the Chinese startup market as closely as I follow the US, but Alibaba’s 2014 IPO was a similar watershed moment. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. NVV: How did you adjust?

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Welcoming Nicole Sievers to the NextView Team!

View from Seed

Nicole most recently comes to us from SmartBear Software , where she was responsible for the launch and marketing for an entire product: overseeing activities like PR, creative, content creation, and social media engagement. So we’re glad to have her (back) on board.

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Nobody Announces Their Seed Round Anymore and That’s a Mistake

View from Seed

One aspect is demand-side: when the number of seed financings peaked in 2014–2015 timeframe , a new seed round stopped becoming “news,” and so it became less interesting for the press to actually report on these events. and hopefully media coverage?—?by What’s going on? Instead, following PR 101 to get the most bang?—?and

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The State of NYC Seed: Startup Trends & VC Data [REPORT]

View from Seed

Since January 2014, $155M in seed dollars invested in such companies. ” Media & Publishing Spurred by M&A Players: $326M invested into media/publishing startups in 2015. ” Media & Publishing Spurred by M&A Players: $326M invested into media/publishing startups in 2015.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. The post How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style appeared first on NextView Ventures.

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Accidental VC: How Much Does Design Matter for Seed-Stage Startups?

View from Seed

Though I never planned it, I somehow wound up working in VC in 2014 as NextView’s head of platform. The same debate around pitch deck design also extends to other important touchpoints: a company’s homepage, careers page, product pages, social media profiles, business cards, and so on.