Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

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Social Media Media Marketing Viral 120

BeyondVC

FEBRUARY 12, 2014

As we look into 2014, we thought it was important to reflect on our activities in 2013 and refocus and refine our thinking and messaging as a firm. Our founding team has led first rounds in market leading enterprises such as LivePerson (LPSN), GoToMeeting (sold to Citrix), Greenplum (sold to EMC), and 24/7 Media (TFSM).

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crowdSPRING Blog

JULY 14, 2013

Berger explains why people talk about certain produces and ideas more than others, why some stories have a greater tendency towards a viral effect and why some rumors are simply more infectious than others. Mitch Joel, a leading expert in new media, describe our current moment of “business purgatory.” d) Social Media.

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Viral Small Business Social Media Technical Review 93

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

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Duct Tape Marketing

APRIL 4, 2016

What Makes a Video Viral? Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video.

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Viral Video United States Internet 28

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. In the referral phase, measure these performance metrics: Percentage of customer referrals Number of referred users Total purchases by referred users Lifetime value of referred users Positive reviews Social media shares Net Promoter Score.

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Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MARCH 13, 2014

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners.

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Viral Video Marketing Small Business 74

Hearpreneur

APRIL 13, 2022

They have completely changed the social network space, managing to innovate new ways to monetize creativity while competing against popular social media platforms. Thanks to Deaver Brown, Simply Media ! #16- It’s official, Discord is our favorite disruptor going into 2022. 16- Terry and Tony Pearce. Photo Credit: Leanna Serras.

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Artificial Inteligence Entrepreneur Technical Review Software Review 77

ConversionXL

MARCH 6, 2019

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. But LinkedIn owns the lucrative B2B audience. Stay on brand. Plan it out.

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Video B2B Technical Review Campaign 129

VC Cafe

JULY 15, 2021

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 billion users for Facebook and Instagram app startups cannot afford NOT to be discovered on social media. dollars) (source: Statista ).

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Startup Professionals Musings

SEPTEMBER 20, 2014

Exciting new technologies these days range from the easier to use social media software platforms I see almost every week, to new transportation models, like consumer space travel and hydrogen fuel autos. This means more time and money for viral marketing, product iterations and promotions.

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Technology Startup Sales Cycle Social Media 286

Up and Running

DECEMBER 30, 2014

Chef (May 2014); Open Road Films. Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Begin Again (July 2014); The Weinstein Company. The Wind Rises (February 2014); Walt Disney Studio Motion Pictures. We pioneer.

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Startup Professionals Musings

MAY 31, 2014

These days, even viral marketing requires real money, for events and promotions. A valid milestone might be closing a specific big-name customer or channel, such as Walmart, or it might mean getting your first 100,000 social-media followers, by a given target date. Marty Zwilling First published on Entrepreneur.com on 5/22/2014.

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Elevator Pitch Salary Angel Investor Viral 285

Startup Professionals Musings

AUGUST 10, 2014

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing.

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Revenue Entrepreneur Valuation Viral 246

YoungUpstarts

APRIL 24, 2014

With the continuing evolution of media consumption, it has become increasingly challenging for an advertiser to both capture and hold an audience’s attention. From flash mobs to viral marketing campaigns, successful advertising requires new twists and surprising uses of old tools and strategies. by Patrick Walsh, CEO of AirSign Inc.

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Guerilla Marketing Green Flash 166

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Original online content has taken the major steps towards TV standards in terms of production level, content formats, resolution standards, and even media buying methods. The future.

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Advertising Video United States Syndicate 138

Hearpreneur

DECEMBER 29, 2017

It was late 2006 and I was serving old media as a national editor at an entertainment industry trade publication, plus freelancing for an alt-weekly and writing a book. We’re a small but growing media company with a distinct niche. We launched LendEDU as a marketplace for student loans in November 2014. 3- Simple way.

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Naming Entrepreneur Social Media PR 102

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Eighty-four percent of publishers believe there is a value add for consumers through native advertisements, according to Hexagram’s ‘The State of Native Advertising 2014.”. Native to what?

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VC Cafe

JULY 27, 2017

Today I’d like to talk about one of my new favourite media formats: Podcasts. Recode Media with Peter Kafka by Recode on Apple Podcasts. To download and subscribe to Recode Media with Peter Kafka by Recode… itunes.apple.com. As podcasts are a (relatively) new media format?—?their The second level?—?they’re

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View from Seed

AUGUST 30, 2016

Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. Most people shy away from answering or deflect when their boss acts, “Why can’t we create a video like Dollar Shave Club and go viral?”

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Social Media B2B North America Media 185

crowdSPRING Blog

NOVEMBER 20, 2013

Here’s the video: GoldieBox hired Brett Doar, the creator of the Rube Goldberg machine in the band OK GO’s viral video for “This Too Shall Pass” Here are more details about the video and the company, including a behind the scenes look at how the video was shot. How Content Marketing Can Help Grow Your Business in 2014.

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Marketing Social Media Viral Differentiation 75

ConversionXL

OCTOBER 12, 2015

According to a 2014 survey, 61% of small business owners generate over 51% of their annual revenue from repeat customers. Brian Balfour , HubSpot : “The point is, every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. How to Use Social Media to Increase Revenue)?

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VC Cafe

JULY 27, 2017

Today I’d like to talk about one of my new favourite media formats: Podcasts. Recode Media with Peter Kafka by Recode on Apple Podcasts. To download and subscribe to Recode Media with Peter Kafka by Recode… itunes.apple.com. As podcasts are a (relatively) new media format?—?their The second level?—?they’re

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Audio Curation Silicon Valley Media 60

Women Entrepreneurs Can

FEBRUARY 6, 2020

The average cost of repairing a bumper rose from $1,845 for a 2014 model to $3,550 two years later after a distance sensor was added. Smartphones: Love them or hate them, you have to admit they’ve really changed our world, whether we’re filming viral videos of encounters on the street or completing work projects while sitting in a park.

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Flash Mobile Video Viral 52

ConversionXL

FEBRUARY 18, 2014

Anuj Adhiya (@AnujAdhiya) February 10, 2014. Adam Tomat (@adamtomat) February 10, 2014. If you want a concrete metric for how frequently a contest like this is shared, what you’re looking for is a viral coefficient. Even more interesting was that even though bit.ly For real growth, it should be around 1.10 image source.

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Viral Analytics Distribution Metrics 99

Up and Running

SEPTEMBER 2, 2016

One of the biggest mistakes you can make with your social media marketing is failing to take the time to get to know your audience. You may also want to look into adding social media buttons to your website. Viral videos that resonate with their particular audience, and fit their brand image. Image-based content.

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Small Business Marketing Social Media Audience 98

The Startup Magazine

DECEMBER 17, 2021

Do you have lots of family and friends active on popular social media sites such as Instagram, Twitter, and Facebook with large followings? Try and tap into your networks and encourage them to share your fundraising webpage with their followers on social media channels. Making Your Fundraising Campaign Go Viral Online.

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Social Media Viral Campaign SMS 183

Duct Tape Marketing

APRIL 30, 2015

Social media is becoming an increasingly pay-to-play environment, especially on Facebook. An alternative is to target bloggers and media outlets directly. Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Organic traffic to Pages is below 2%.

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Distribution Cost Social Media Viral 28

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Do This: Create a social media listening dashboard to track mentions of your brand across the social web. Feb 01, 2014 @ 06:04:47. Feb 01, 2014 @ 10:11:06. Tommy Walker.

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Analytics Software Review Conversion Video 98

Duct Tape Marketing

MARCH 15, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Is this social media campaign, ad campaign, this combination of things, this customer, are any of these things helping us actually achieve that mission? Listen to creative elements wherever you get your podcasts. (00:52):

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Software Review Marketing Metrics Analytics 83

The Startup Magazine

OCTOBER 5, 2018

Lee: One day in 2014 we were reading an article about workers fixing the Christ the Redeemer statue in Rio that was damaged from lightning. I popped out of Christ’s crown and took a selfie from the top, capitalizing on the two biggest trends of 2014: selfies and the World Cup. We don’t really worry about what our competitors are doing.

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Flash Founder Cofounder Angel Investor 106

Hearpreneur

JULY 3, 2019

Thanks to Jessie Glenn, Mindbuck Media Book Publicity ! #2- The only blog post I had ever written went viral in 2014. Thanks to Tessa May Marr, Marr Media Group ! #13- Thanks to Jonathan Rose, Big Crowd Media ! #25- 2- Sorrounding myself with good people. Photo Credit: Nigel Sielegar. Eventually, I left.

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Brandanew

JULY 2, 2015

Everyone can market on social media – well, according to them! Nevertheless, the unpredictability of social media hasn’t discouraged marketers across the world to try different antics every time a product or service is launched and some of them aren’t just successful, but highly inspiring. Honda #Cheerance Event.

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Occam's Razor

JUNE 11, 2014

In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! It is 2014 after all. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy.

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Design Software Review Technical Review Mobile 150

Up and Running

MARCH 28, 2016

In a foreshadowing of what the sports industry has learned, Sandberg’s article—published in June of 2014—describes the progress that was being made, even then. Using this information in your marketing plan. It’s certainly not just an old adage; it’s a reality that can cripple your efforts. Make your brand known.

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Marketing Technical Review Viral Advertising 60

Brandanew

MAY 4, 2016

Many founders are looking for instant fame, and getting viral. From mobile devices, to tablets to desktops and across various social and online media, your customers do not follow just one single route to reach you. This is the reason why your presence on these media is not just good to have but necessary.

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Channel Viral Cofounder Social Media 100

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Social media drives communication…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales. …Really?

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Retention Metrics Acquisition Conversion 48