Is Above the Fold Really That Important?
ConversionXL
OCTOBER 16, 2015
In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers , that demonstrates the impact of the fold. Desk.com and Optimizely), the one-line value propsition is clear (and convicing) enough to warrant an immediate ask (e.g. (via Business of Software). below the fold).
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