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Is Above the Fold Really That Important?

ConversionXL

In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers , that demonstrates the impact of the fold. Desk.com and Optimizely), the one-line value propsition is clear (and convicing) enough to warrant an immediate ask (e.g. (via Business of Software). below the fold).

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How to Increase Online Sales: The Complete Checklist

ConversionXL

As a marketer, one of your constant jobs is finding the right marketing mix: The right media. If you get the media right and the traffic is relevant (i.e. The other two groups—those researching and those who have made a decision—warrant added attention. Nest became so popular that Google bought it in 2014 for $3.2

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How to Start a Brewery

Up and Running

By focusing on branding even before construction had begun on the brewery, ColdFire has been building a local following through social media and building buzz for their grand opening. According to the Brewers Association, in 2014 Ninkasi was the thirty-sixth largest brewery in the U.S., Relationships. Brewing is not a solo endeavor.

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Venture Outlook 2016

Both Sides of the Table

In 2012 I penned an article called “ It’s Morning in VC ” that highlighted many of these trends and in 2014 I published a series of data in this VC SlideShare presentation of “ Why VC is Much More Compelling ” now, which updated many of our earlier analysis. More than warranted. None of these.

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The Double Standard of Female CEOs Moving Fast and Breaking Things

This is going to be BIG.

Long before that, the company engaged in anti-competitive practices and antagonized critics, especially female journalists like Sarah Lacy, who called out years of the company’s toxic issues as early 2014. When women do it, they don’t get to stick around long enough to see if their company is successful enough to warrant a biography.

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The Best and Worst Branding of 2018

crowdSPRING Blog

Pilloried as racist by social media and celebrities like Chance the Rapper, Heineken quickly pulled the ad and issued an apology on Twitter: In light of the recent Heineken® Light Beer advert, please find our official statement. ” Heineken’s apology was warranted, as this ad’s design and slogan are a clear failure.