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How Lemming VCs Cause Venture Recessions

Mucker Lab

Just six months ago, VCs were publishing white papers extolling the virtue of non-bank lending startups, but now no one will touch them with a 10-foot pole. It’s actually hard to find an investment thesis that was hot in 2014 that hasn’t had a corresponding disillusionment today. Whatever happened to IoT after Nest?

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Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group or opinion survey. Conduct your own customized market research.

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5 Research-Backed Tips for Increasing B2B Sales

Up and Running

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. Instead of creating a sales brochure, create a white paper. Establish third-party reviews online.

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Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

Are they doing anything on social media. I can send you that 2014 report and you can see it. And McKinsey actually said that it’s 40 times more effective than social media, and I believe it. You can tell without ever talking to someone, do they have a marketing automation program? Are they doing search engine advertising?

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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

So four years later, when the, the old and unapproved version came out, it was at a point in time where 2014, where people were starting to take content marketing pretty seriously. So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Yes, yes, that is true.

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5 Content Statistics Every Marketer Must Understand

Duct Tape Marketing

You might just be surprised with where content marketing is headed in 2014. The most popular choices are probably evident, such as social media, blogging, e-newsletters, articles, case studies, videos, white papers, and infographics. Photo credit: freedigitalphotos. How We Market.

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Transcript of How to Produce Content with a Limited Budget

Duct Tape Marketing

You help them understand you know, we can talk on the phone for 30 minutes and record that and then I can go back and create in written form or maybe we do a podcast, like we’re talking on the phone right now and this is a form of content, you’ll turn that into a blog post and then you’ll share it on social media.

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