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Ways To Give Your Website An Additional Competitive Edge

YoungUpstarts

There is always considerable room to improve, and here are just a few features which can be added to your professional website to give it that unique edge: Social Media Integration. Social media is the most common activity carried out online. Social media is not a phase, and it’s not going to slow down any time soon.

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Be Shareable

YoungUpstarts

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. From around 2008 until 2015, as the internet gained users by the hundreds of millions, viral videos were all the rage. They sprung up from people emailing or texting their friends: “Wow! This is so cool!

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8 Myths Technologists Believe That Sink Businesses

Startup Professionals Musings

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Patents can apply to innovative user interfaces, processes or a new technology algorithm. Marty Zwilling First published on Entrepreneur.com on 10/9/2015.

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[Review] Twitter Is Not A Strategy

YoungUpstarts

Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. The best engagement ideas are media neutral. Strong Brands Still Matter.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. This explains more: [link] Whether something has a cost doesn't change how our systems work.

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Technologies Influencing The Future of e-Commerce

YoungUpstarts

What was particularly surprising was the increase in sales for Cyber Monday, which was up 16 percent from 2015. Using Artificial Intelligence technologies, personalization tools use filters and algorithms to collect unique data about you allowing for a more tailored and unique shopping experience. Personalization. Visual Search.

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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations. Unlike social media where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time.

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