ConversionXL

MARCH 10, 2017

Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails. Try something like: ‘Our annual apparel sale starts now.’ Also note how the trend started in 2014 and seemingly picked up in 2015. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

FEBRUARY 24, 2016

Does Twitter lead to sales? Offline sales are getting impacted by online behavior. So even when you’re a B2C brand, keep your eye out. growth in tweets exchanged between brands and customers in 2015. Users who engage with Twitter car ads 32% more likely to buy Click To Tweet. Isn’t that cool? Click To Tweet.

Social Media 100

Social Media Channel B2C Lead Generation 100

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. Using video demos on product pages increased Zappos’ sales by up to 30%.

Video 48

Video Conversion Mobile Search 48

Designmantic Blog

MARCH 6, 2018

She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. In 2015, Facebook anointed her as the Small Business and Facebook Marketing expert. Tamara McCleary. Website: tamaramccleary.com. Tamara’s name is synonymous with technology and marketing. Holly Ransom.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). Most visited type of sale. That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. To market traditionally through direct mail or cold calling takes a certain amount of aggressiveness and sales skill. Inbound Marketing for Non-Marketers.

Marketing 28

Marketing North America Lead Generation B2B 28

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Meltzer, Using the Internet to Promote Services Exports by Small- and Medium-Sized Enterprises, February 2015, p.5. 2] [link]. [3] 3] Joshua P. 2] [link]. [3]

Social Media 100

Social Media Media Asia San Francisco 100

ConversionXL

APRIL 12, 2017

2015 site vs. 2017 site. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Marketing/Sales optimization funnel. Run a year-over-year test.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Austin Startup

MAY 29, 2019

This lesson was first shared at Lucky7 on January 15, 2015. and therefore the sales?—?that Brands would get higher margins but lower revenues while retailers would get lower margins but higher revenues (generally speaking, with Apple being a notable exception owning both sides of that for much of their sales).

Networking 48

Networking Fractional CTO CTO Hire B2C 48