Startup Professionals Musings

JANUARY 17, 2015

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Marty Zwilling First published on Entrepreneur.com on 1/9/2015. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.

Technical Review 120

Technical Review Due Diligence Startup Term Sheet 120

Startup Professionals Musings

OCTOBER 23, 2015

Promote your culture and innovations through social media and the press to make the team proud of their jobs. Marty Zwilling First published on Entrepreneur.com on 10/14/2015. Make sure each one highlights your values, recognizes the right team members and involves customers and outside experts.

Technical Review 120

Technical Review Entrepreneur Due Diligence Social Media 120

Startup Professionals Musings

OCTOBER 19, 2015

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Marty Zwilling First published on Entrepreneur.com on 10/9/2015. Business people know how to downplay the technology and market the value of the solution.

Technical Review 120

Technical Review Intellectual Property Cofounder Bootstrapping 120

Startup Professionals Musings

AUGUST 17, 2015

In addition, there are many other proactive ways to expand that positive presence, including the following: Claim your identity on social media before someone else does. Marty Zwilling First published on Entrepreneur.com on 8/7/2015. It pays to be street smart, stay out of the back alleys and be prepared for the road ahead.

Reputation 120

Reputation Lead Generation Social Media Internet 120

Startup Professionals Musings

MARCH 17, 2016

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.

Social Media 120

Social Media Internet Channel Security 120

Startup Professionals Musings

JANUARY 4, 2016

Likewise, those who feel compelled to keep up with the popular media will spend most of their time courting investors. Social media is also an invaluable and inexpensive marketing approach, since no one buys a solution they can’t find or don’t know anything about. Marty Zwilling First published on Entrepreneur.com on 12/25/2015.

Bootstrapping 120

Bootstrapping Social Media Equity eCommerce 120

Startup Professionals Musings

JULY 24, 2015

Blogs are a great way for potential business partners to find each other, and build a social media relationship before getting into the hard negotiations of who gets how much. It's the first step to full use of social media marketing. Marty Zwilling First published on Entrepreneur.com on 7/15/2015. Start today.

Startup 120

Startup Social Media Syndicate Syndication 120

Startup Professionals Musings

NOVEMBER 14, 2015

Are you reviewed positively by online media and industry analysts? It’s never too early to build relationships with industry analysts, influential blogs and the media. Marty Zwilling First published on Entrepreneur.com on 11/04/2015. What traction have you celebrated lately?

Acquisition 120

Acquisition Valuation Angel Investor Stock 120

Startup Professionals Musings

SEPTEMBER 3, 2013

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. Beyond mobile phones, the same concepts can be applied to embedded systems, portable navigation devices, and laptops.

B2B 210

B2B Angel Investor Forecast Global 210

Startup Professionals Musings

JULY 6, 2015

Your desired name is not available on the Internet and/or social media. These days, before you adopt a company name, you need to make sure you can secure the domain name for your website, the trademark is not taken and the name is available on all the social media sites that your customers might frequent.

Naming 120

Naming Social Media Internet Cost 120

Startup Professionals Musings

SEPTEMBER 14, 2015

Take advantage of social media and free websites for marketing. Site marketing is easily extended through blogs, Twitter, Facebook and social media. Marty Zwilling First published on Entrepreneur.com on 9/4/2015. All costs are month to month, with scaling options to match the size of your business. The control is yours to keep.

Intellectual Property 120

Intellectual Property LLC Social Media China 120

Startup Professionals Musings

AUGUST 2, 2012

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Beyond mobile phones, the same concepts can be applied to embedded systems, portable navigation devices, and laptops.

B2B 206

B2B Angel Investor Mobile Forecast 206

Startup Professionals Musings

SEPTEMBER 21, 2015

For example, think of all the specialized social-media sites that allow the use of your Facebook or Twitter credentials, instead of forcing a new one. Marty Zwilling First published on Entrepreneur.com on 9/11/2015. And growth is the lifeblood of every startup.

Non-disclosure Agreement 120

Non-disclosure Agreement Intellectual Property Non-Compete Startup 120

Startup Professionals Musings

JULY 3, 2015

Private companies typically have an internal board of friendly owners, unlikely to be pressured by the media to consider an unfriendly tender offer from another major player in the market. Marty Zwilling First published on Entrepreneur.com on 6/24/2015. Even perceived weaknesses can dramatically impact company valuations.

IPO 120

IPO Initial Public Offering Entrepreneur Private Equity 120

Startup Professionals Musings

APRIL 20, 2015

Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Marty Zwilling First published on Entrepreneur.com on 4/10/2015. Start selling it before you build it. Marketing is everything these days.

Business Model 120

Business Model Angel Investor Startup Bootstrapping 120

Startup Professionals Musings

NOVEMBER 6, 2015

They have learned from and interacted with multiple cultures online through social media and at school. Marty Zwilling First published on Entrepreneur.com on 10/28/2015. In this age of the Internet, the world is a smaller place, so young people have grown up aware of the diversity around them. Satisfaction is not connected to money.

Entrepreneur 120

Entrepreneur Restful Social Media Community 120

Startup Professionals Musings

OCTOBER 17, 2015

Some of you may remember MySpace , which came early to social media, but lost the lead to Facebook by evolving too slowly, many analysts say. Marty Zwilling First published on Entrepreneur.com on 10/7/2015. If your startup culture doesn’t include a sense of urgency, your probabilities of long-term success are miniscule.

Startup 120

Startup Viral Social Media Hiring 120

Startup Professionals Musings

AUGUST 24, 2015

Early hype actually should precede the final product, and consists of proof-of-concept stories, media events and industry exposure. Marty Zwilling First published on Entrepreneur.com on 8/14/2015. Every new startup rolling out an innovative solution is the start of a new cycle. Peak of inflated expectations.

Management 120

Management Startup Stealth Seed Stage 120

Startup Professionals Musings

JANUARY 31, 2011

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Beyond mobile phones, the same concepts can be applied to embedded systems, portable navigation devices, and laptops.

B2B 227

B2B Startup Angel Investor Forecast 227

Startup Professionals Musings

NOVEMBER 7, 2015

In today’s media-saturated world, being comfortable discussing current and controversial topics is critical. Marty Zwilling Published on IvyExec.com on 11/05/2015. Common ground is, in many ways, a wonderful thing, but is irrelevant when it is forced. Avoid charged topics.

Customer 120

Customer Conversion Entrepreneur Technology 120

Startup Professionals Musings

AUGUST 3, 2015

Through peers, social media or connections, make every effort to meet one or more of the investors before the actual pitch. Marty Zwilling First published on Entrepreneur.com on 7/24/2015. Investors are not interested in “mulligans” at this stage, since they don’t expect to provide money for restarts later.

Cost 120

Cost Angel Groups Due Diligence Silicon Valley 120

Startup Professionals Musings

MARCH 22, 2015

Yet the 2015 Office Romance Survey by Vault, Inc. Work relationships are in vogue, inside a company for collaboration and teamwork, and outside to customers and partners through social media for loyalty and interactive marketing. But all good things can be overdone. Are you maintaining the right balance in your work relationships?

Salary 120

Salary Angel Investor Social Media Demand 120

Startup Professionals Musings

JULY 19, 2015

The rate of new entrepreneurs increased about 10 percent, from 280 out of 100,000 adults in the 2014 Startup Activity Index, to 310 out of 100,000 adults in the 2015 Index. Social media is a boon for entrepreneurs and startups.

IPO 120

IPO Angel Investor Startup Incubator 120

Startup Professionals Musings

DECEMBER 14, 2015

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Social media and the Internet are great channels to test your balance and overcome the myths and biases we all carry as startup founders. Marty Zwilling First published on Entrepreneur.com on 12/02/2015.

Technical Review 120

Technical Review Startup Angel Investor Social Media 120

Startup Professionals Musings

SEPTEMBER 28, 2015

Investors look for specifics on sales channels, marketing collateral, social media initiatives and customer incentives. Marty Zwilling First published on Entrepreneur.com on 9/18/2015. In the real world, marketing initiatives that go viral cost big money and effort for their innovation and execution.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Startup Professionals Musings

DECEMBER 18, 2015

Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media. Marty Zwilling First published on Entrepreneur.com on 12/09/2015. Here are some specifics I recommend to accomplish this.

Customer 120

Customer Social Media Forecast Sales 120

Startup Professionals Musings

NOVEMBER 16, 2015

With today’s social media and crowdfunding platforms, you can effectively test the waters before you build. Marty Zwilling First published on Entrepreneur.com on 11/06/2015. Any intellectual property will help, including trademarks, copyrights and domain names. No proprietary content is death. How solid is your plan to get lucky?

Intellectual Property 120

Intellectual Property Advisory Board Startup Algorithm 120