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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

Those stereotypes have quickly been shattering, however, with the emergence and immense popularity of mobile gaming. In 2013, there were 909 million mobile gamers worldwide, nearly half of which resided in the Asia Pacific region, and 146 million of which came from North America. Exponential Growth of Mobile Gamers.

Mobile 100
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6 Key Trends Shaping This Year’s Mobile Holiday Shopping Season

YoungUpstarts

The holidays are approaching, and mobile is going to play a bigger role in eCommerce than ever before. Last year, mobile holiday shopping traffic surpassed desktop for the first time and retailers are expecting even higher mobile traffic this year. More Holiday Purchases Will be Influenced by Mobile Than Ever Before.

Mobile 100
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141
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How Mobile Has Impacted the Customer Journey

Duct Tape Marketing

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. Mobile in the First Stage: Know.

Mobile 75
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Should Your Company Develop a Mobile App?

crowdSPRING Blog

It’s no secret that mobile web use has skyrocketed over the past several years, with smartphone ownership in the U.S. nearly doubling between 2011 and 2015. apps per month, spending 90% of their time on their phone in apps versus in mobile browsing windows. The question is: should YOUR company create its own mobile app?

Mobile 95
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[Singapore][Event] Day 2 Of ad:tech Singapore 2012 Shows Mobile Promise

YoungUpstarts

The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. The second day, however, seemed to hover over one particular aspect of that digital future – mobile.

Singapore 145
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A Beginner’s Guide to Mobile Marketing Strategy

Up and Running

Mobile marketing is the promotion of one’s business on mobile and smartphone devices through websites, apps, and social media. Why do you need a mobile marketing strategy? When looking at how we consume digital media, mobile usage has surpassed desktop. Improving your mobile marketing strategy.

Mobile 60