A Beginner’s Guide to Programmatic Advertising & RTB
YoungUpstarts
FEBRUARY 11, 2016
With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. This will also help direct the type of targeting – like data, contextual, retargeting, IP address, etc. So what exactly is programmatic?
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