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Here’s A Painful Problem For Aspiring Entrepreneurs

Startup Professionals Musings

With the Identity Theft Resource Center® reporting a 40 percent increase in data breaches in 2016, there seems to be a growing population out there worried about all the people intent on hurting them. Why is everyone so paranoid these days? Few people are paranoid about something they want and enjoy.

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7 Common Staffing Mistakes That Doom Many Businesses

Startup Professionals Musings

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Every company and team develops a unique culture of work flexibility, personality, and communication that must be matched to every new hire, independent of job qualifications.

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9 Leadership Initiatives To Ramp Up Team Engagement

Startup Professionals Musings

For example, TOMS Shoes matches every pair of shoes purchased with a new pair of shoes for a child in need, driving engagement for employees and customers. Full autonomy to go above and beyond in sales and customer-service roles will increase team engagement as well as customer satisfaction. Are you there yet?

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Early Stage Advisor Equity Grants

Eric Friedman

I have been thinking about early stage equity and advisor grants for some time, including a post in 2016 , that I rely on and wanted to revisit. They can help open doors and close sales. Since 2016 I have had people lean on me and my blog post for the talk. Advisor helping a startup – Midjourney.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Image source ).

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales. link] [Video] pic.twitter.com/drV5ARcl2a — Hootsuite (@hootsuite) January 29, 2016.

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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

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