Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 19, 2016

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Dazeinfo research , there were about 1.13 in 2013 to 1.43

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

The Startup Magazine

FEBRUARY 16, 2022

In his 17-year career, Rosenberg has developed key insights into the minds of CFOs and FP&A teams, with strengths in both customer-facing leadership and data analytics itself. He has a wealth of experience in the data vertical, having served in previous roles at companies such as Intel, AllScripts, and Vision.bi. Prior Leader Moves On.

Hiring 132

Hiring Software Review Customer 132

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” Be careful, though!

Management 85

Management Product Technical Review Software Review 85

Duct Tape Marketing

OCTOBER 6, 2017

Natural editorial links from high-traffic authoritative websites are now one of the best ways to build links in 2017. If you’re looking for another tangible way to measure PR, try logging into your Google Analytics account. It’s also a way to see that your PR is working.

PR 47

PR SEO Analytics Campaign 47

ConversionXL

AUGUST 13, 2019

Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). ReferralCandy Growth Manager Darren Foong said the company found itself in a unique position when they launched their second SaaS startup, CandyBar , in 2017. Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

JUNE 11, 2018

In July 2017, the month this automation was established, the abandoned cart flow brought in $5990. Here’s the client’s total email marketing revenue in the first month they added automation, July 2017: This includes both the abandoned cart messaging described above, as well as a welcome campaign sent to new email subscribers.

Developer 133

Developer Marketing Software Review Technical Review 133

ConversionXL

AUGUST 10, 2017

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. In addition, you need to know “a lot about a lot,” not quite a dilettante but also not a narrow specialist, to be good at optimization: Analytics. Qualitative Research. Statistics. Technical Skills.

Conversion 90

Conversion Salary Analytics eCommerce 90

ConversionXL

SEPTEMBER 4, 2019

Age 18+, June 2017. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. AMP for acquisition, PWAs for engagement. PWA analytics are difficult to set up and manage. Analytics implementation is complex. What are PWAs?

Web 103

Web Caching HTML Marketing 103

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Bonus: Remember, you can measure profit everyday in Google Analytics! ]. It is very hard to do, you have to solve so many tough problems. The only thing that matters is profit.

Metrics 60

Metrics Analytics Acquisition Naming 60

VC Cafe

FEBRUARY 15, 2017

Don’t take my word for it – in the roundup of venture capital predictions for 2017 , I found it to be the top recurring theme. Anodot (2014) – a real-time analytics and automated anomaly detection system that discovers outliers in vast amounts of data. Windward (2010) – maritime data and analytics company.

Artificial Inteligence 122

Artificial Inteligence Technical Review Startup 122

ConversionXL

AUGUST 10, 2017

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. In addition, you need to know “a lot about a lot,” not quite a dilettante but also not a narrow specialist, to be good at optimization: Analytics. Qualitative Research. Statistics. Technical Skills.

Conversion 63

Conversion Salary Analytics eCommerce 63

Duct Tape Marketing

JANUARY 12, 2017

Use your Google Analytics account to pinpoint which pages are the highest performing. In addition, Facebook is investing a lot in securing live video as an important trend in 2017. Itai specializes in helping business develop and optimize large-scale user acquisition strategies through content, brand messaging and marketing automation.

Algorithm 28

Algorithm Metadata Advertising Distribution 28

ConversionXL

FEBRUARY 22, 2017

You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals. If you can’t retain your users, you’re going to spend more on acquisition while not growing as quickly. Using Google Analytics to Segment and Filter. Introducing Behavioral Personas.

Product 101

Product Retention Analytics Acquisition 101

VC Cafe

FEBRUARY 3, 2014

The companies intend to develop partnerships with Israeli industry, government, and academic institutions to advance research and development projects in cloud computing, data analytics and cyber technologies. Experts estimate that the global cyber market will reach $93 billion in 2017.

Las Vegas 92

Las Vegas India San Francisco 92

Hunter Walker

JULY 14, 2017

Or more seriously, how do you think “podcast length” gets decided and will better analytics have an impact on format length? So I don’t quite see better analytics as establishing any direct impact on podcast length per se. HW: Why are so many podcasts too long?

Analytics 50

Analytics Non-Compete Audio Audience 50

Hearpreneur

DECEMBER 15, 2017

My entire staff had been laid off due to an acquisition by an aggressive v.c. I truly believe that aiming to improve the healthcare industry has been the most meaningful application of my skills and background to date and remain passionate about empowering employers to fix healthcare through data access and analytics.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Duct Tape Marketing

APRIL 5, 2017

I came from an acquisition at Oracle which was an Oracle marketing cloud where I running marketing for a content marketing start-up. If you’ve ever created content, you can go back and search for that and something from 2014 is probably 80% accurate for 2017 with just a little bit of polish.

Email 32

Email Search Engineer Curation 32

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. How to Track It – Log into your business’ Google Analytics account and go to the reporting section. Yes, you can use Google Analytics, but you’ll only get a high level overview.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Analytics 124

Analytics United States Croatia Audience 124

Hunter Walker

JUNE 19, 2017

Because Republicans consistently outspend Democrats, we need to use high-quality analytics to target the most “flippable” races. HW: Flippable has put an emphasis on data and analytics in understanding state legislature and governor races. Do you work totally outside of the established structures?

Columbus 84

Columbus Cleveland Cofounder Ohio 84