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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

Google parent company Alphabet booked more than $54 billion in ad revenue in the first half of 2018. Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. In 2017, advertisers lost $6.5

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10 Top Revenue Models Drive Viable Businesses Today

Startup Professionals Musings

Every business needs to develop a revenue model even before a product. The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). The challenge is to get the first million customers, before advertisers will sign up.

Revenue 166
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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. For most businesses, success translates to more revenue (and profits). In 2017, SEO will continue to evolve and topics, not just keywords, will become important. Set Specific Goals.

SEO 48
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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. Mobile advertising allows brands to reach consumers wherever they are, at any given time.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. So with operations in four key cities and recurring revenue now firmly above $10 million per year and with 10,000+ customers we realized that we needed a proper CFO to guide our growth.

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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

Newzoo, a video game research firm, reported that 2014 revenue for mobile gaming was $25 billion – up 43% over revenues from 2013. And 2015 is expected to exceed that same growth with some projecting as much as $40 billion in revenue by 2017. This will increase supply and improve ROI for advertisers.

Mobile 100