Startup Professionals Musings

DECEMBER 7, 2018

Marty Zwilling First published on Inc.com on 11/23/2018. In today’s complex world of constant change, collaboration in a fearless organization is the only way to survive and thrive, and only you can build it.

Management 239

Management Technical Review Social Media Hiring 239

Startup Professionals Musings

NOVEMBER 16, 2018

Marty Zwilling First published on CayenneConsulting on 11/05/2018. This develops leaders at all levels, and these emergent leaders are not hesitant to take ownership when they see business growth opportunities, thus multiplying your impact and marketing.

Technical Review 178

Technical Review Marketing Due Diligence Social Media 178

Startup Professionals Musings

SEPTEMBER 7, 2018

Marty Zwilling First published on CayenneConsulting on 08/22/2018. They don’t overlook any of the many sources out there, including government grants, but they do it with their eyes open, and get the help they need along the way. It’s time to get started today.

Early Stage 225

Early Stage SBIR Technical Review Seed Stage 225

Startup Professionals Musings

AUGUST 25, 2018

Marty Zwilling First published on CayenneConsulting on 08/09/2018. The challenge is to do it right the first time, since time is of the essence in these time of rapid change. That also means you need to get started today.

Technical Cofounder 184

Technical Cofounder Intellectual Property Silicon Valley LLC 184

Startup Professionals Musings

AUGUST 31, 2018

Marty Zwilling First published on Inc.com on 08/16/2018. You need to explore all these growth choices and others, and plan experiments to measure their value and timing. A business that is not attracting new customers is dying. Don’t let it be yours.

Angel Investor 167

Angel Investor Dilution Software Review Distribution 167

Startup Professionals Musings

FEBRUARY 16, 2018

Marty Zwilling First published on Inc.com on 02/01/2018. It takes initiative, a mindset of planned obsolescence and innovation, and a concerted effort to “see around the corner,” to see things that your customers will need, even if they don’t realize it yet. What have you done lately in your business to survive against the next Steve Jobs?

Customer 144

Customer Advisory Board Technical Review Angel Investor 144

Startup Professionals Musings

JULY 25, 2018

Marty Zwilling First published on CayenneConsulting on 07/10/2018. In any case, building and maintaining a winning culture is not a one-time effort or a sprint, but a marathon. Start today.

Silicon Valley 143

Silicon Valley Retention Metrics Architecture 143

Startup Professionals Musings

JULY 18, 2018

Marty Zwilling First published on CayenneConsulting on 07/03/2018. Life is too short to spend every day at work feeling exhausted and stressed by an overwhelming workload, or by exasperation with other team members who are always “too busy” to get their job done.

Software Review 140

Software Review Restful Product Management 140

Startup Professionals Musings

AUGUST 8, 2018

Marty Zwilling First published on CayenneConsulting on 07/24/2018. Thus it behooves every business owner to spend more of his or her time on strategic planning, and delegate more of the operational elements. Where are you on this split?

Metrics 129

Metrics Technical Review Operations Distribution 129

Startup Professionals Musings

FEBRUARY 23, 2018

Marty Zwilling First published on Inc.com on 02/08/2018. Another positive I found is that it’s more fun to actually do a job, rather than just make recommendations. What could be more satisfying than having fun, and making money at the same time?

Silicon Valley 140

Silicon Valley Social Media Software Review Leadership 140

Startup Professionals Musings

JULY 13, 2018

Marty Zwilling First published on Inc.com on 06/27/2018. You select the team members, you set the culture and motivation for the team, and your support is the key to their delivery. Companies who have top performing teams must start with top performing leaders. Now is the time to be one.

Technical Review 128

Technical Review Employee Matching Hiring 128

Startup Professionals Musings

APRIL 3, 2019

You can fail by not being there at all (see the United Breaks Guitars story ), or making a big mistake (see The Biggest Social-Media Fails of 2018 ). See some recent examples in the The 10 Best Social Media Campaigns of 2018. More positively, social media also brings many more ways to succeed.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

OCTOBER 23, 2022

Continuing incidences of personal identity theft , as well major personal data breaches , including Capital One (2019), Marriott/Starwood (2018), and Yahoo (2014) still weigh heavily on their decision process.

Social Media 268

Social Media Channel Internet Media 268

Startup Professionals Musings

JANUARY 26, 2020

Continuing incidences of personal identity theft , as well major personal data breaches , including Capital One (2019), Marriott/Starwood (2018), and Yahoo (2014) still weigh heavily on their decision process.

Social Media 329

Social Media Channel Startup Internet 329

Startup Professionals Musings

JANUARY 24, 2020

According to Tim Cook at Apple, there were over 20 million registered developers in 2018. The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Yet according to other statistics, vanishing few of these ever generate a significant profit.

Mobile 317

Mobile Developer Advertising Social Media 317

Startup Professionals Musings

SEPTEMBER 26, 2018

Marty Zwilling First published on Inc.com on 09/11/2018. Thus I encourage everyone to ignore the pundits and take a hard look at your own goals and drivers, and proceed with caution. Your happiness and legacy depend on it.

Salary 383

Salary Cofounder Lean Revenue 383

Startup Professionals Musings

JULY 16, 2018

Nearly 80 percent of customers say they are more loyal to purpose-driven brands than traditional brands and nearly three-quarters are more willing to defend them, or even pay a premium, according to the 2018 Cone/Porter Novelli Purpose Study. Marty Zwilling First published on CayenneConsulting on 06/28/2018.

Startup 147

Startup Social Media Partner Lean 147

Startup Professionals Musings

DECEMBER 31, 2018

Marty Zwilling First published on Inc.com on 12/18/2018. The strategies outlined here may seem intuitively obvious, but they require real effort and discipline to implement, perhaps why so few companies consistently outperform the market.

Merger 249

Merger Acquisition IP Audio 249

Startup Professionals Musings

DECEMBER 21, 2018

Marty Zwilling First published on Inc.com on 12/06/2018. It’s not all that different than adapting to difficult non-work situations and relationships. Remember that you can’t change others, but you help them change themselves.

Matching 236

Matching Restful Management Product 236

Startup Professionals Musings

DECEMBER 26, 2018

Marty Zwilling First published on CayenneConsulting on 12/07/2018. Otherwise, you may be smart to work for a startup or other company for a while to validate your mindset and build your confidence. Not everyone is cut out to be an entrepreneur, and that is a good thing.

Entrepreneur 260

Entrepreneur Business Model Finance Product Development 260

Startup Professionals Musings

NOVEMBER 21, 2018

Marty Zwilling First published on CayenneConsulting on 11/08/2018. Be strategic, proactive, and selective in your networking efforts, as suggested here, and you too will soon see the dividends.

Networking 216

Networking Dividend .Net Restful 216

Startup Professionals Musings

OCTOBER 2, 2018

Marty Zwilling First published on CayenneConsulting on 09/18/2018. It’s not the size of your budget that makes you memorable – it’s the size of your connection with real customers who can multiply your efforts.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

SEPTEMBER 21, 2018

Marty Zwilling First published on Inc.com on 09/07/2018. The overall success rate is still less than ten percent, so do your homework first, and all the right people will see your equity as the key to their legacy as well.

Equity 236

Equity Intellectual Property Elevator Pitch Social Media 236

Startup Professionals Musings

NOVEMBER 30, 2018

Marty Zwilling First published on Inc.com on 11/16/2018. The goal is to display and market your full expertise and competence, with authenticity and confidence, without waiting for someone to figure it out. The business world is moving faster and faster these days, so don’t fall behind by simply waiting to be found.

Management 228

Management Entrepreneur Marketing Product 228

Startup Professionals Musings

SEPTEMBER 28, 2018

Marty Zwilling First published on CayenneConsulting on 09/11/2018. So whether you want to drive your own company, or have a thriving career in a corporate environment, you need to start acting like an entrepreneur today.

Entrepreneur 234

Entrepreneur .Net Employee Business Model 234

Startup Professionals Musings

DECEMBER 5, 2018

Marty Zwilling First published on CayenneConsulting on 11/19/2018. More importantly, these things that don’t change can be your anchor for stability and enjoyment, leading to real satisfaction as well as success. What more could anyone want from work?

Dividend 225

Dividend Social Media Management Web 225

Startup Professionals Musings

OCTOBER 24, 2018

Marty Zwilling First published on Inc.com on 10/10/2018. In addition, you need to understand that modern marketing practices have changed, now requiring more creativity and agility, no matter what background and training you come from. Keeping up with this change is critical to your survival.

Marketing 244

Marketing Startup Agile Technology 244

Startup Professionals Musings

NOVEMBER 4, 2018

Another good online approach is a simple Internet search for articles like the “ The top 40 startup accelerators and incubators in North America in 2018 ” But don’t expect incubators to magically convert your pre-hatched idea into a successful company.

Incubator 218

Incubator Silicon Valley North America Small Business Administration 218

Startup Professionals Musings

SEPTEMBER 19, 2018

Marty Zwilling First published on Inc.com on 09/05/2018. As an angel investor, I learned this the hard way, and now I’m a believer that smart investors invest in people with the right relationships, not just ideas and skills. Work to make your ability to manage relationships your sustainable competitive advantage.

Angel Investor 239

Angel Investor Business Model Entrepreneur Technology 239

Startup Professionals Musings

OCTOBER 5, 2018

Marty Zwilling First published on Inc.com on 09/20/2018. You also need to change your company mindset, from always looking outside for change, to developing a culture of learning and career development for current employees. It’s a win-win situation for success.

eCommerce 212

eCommerce Social Media Technology Demand 212

Startup Professionals Musings

DECEMBER 10, 2018

Marty Zwilling First published on CayenneConsulting on 11/27/2018. Most entrepreneurs I know can’t stand the boredom of “business as usual,” as that threatens their sense contribution and self-worth. Be one of the best, whose motto proudly is “when the going gets tough, the tough get going.”

Business Model 206

Business Model Demand Entrepreneur Business Plan 206

Startup Professionals Musings

SEPTEMBER 12, 2018

Marty Zwilling First published on CayenneConsulting on 08/28/2018. The great thing about being an entrepreneur is that you can shape the business to be more you, rather than let the employee role in a corporation drive you to be someone you don’t even like. It’s up to you. Take control of your destiny today.

Social Media 235

Social Media Matching Entrepreneur Global 235

Startup Professionals Musings

SEPTEMBER 9, 2018

Marty Zwilling First published on Inc.com on 08/24/2018. Engaging your market is eminently doable with the online and social tools available today, but it takes effort and change on your part to meet your customers, rather than wait forever for them to meet you. It’s time to get started today.

Customer 235

Customer Social Media Sales Advertising 235

Startup Professionals Musings

DECEMBER 17, 2018

Marty Zwilling First published on Inc.com on 12/03/2018. It behooves us all to keep up with these changes, manage the transition to a more software-centric world, and thrive in that world from a bottom line business perspective.

Cloud 208

Cloud API Distribution Software 208

Startup Professionals Musings

SEPTEMBER 30, 2018

Marty Zwilling First published on Inc.com on 09/17/2018. This allows businesses to automate all decisions productively, to scale and compete effectively, in tune with trends and new marketplaces.

Artificial Inteligence 210

Artificial Inteligence Algorithm API China 210

Startup Professionals Musings

NOVEMBER 23, 2018

Marty Zwilling First published on Inc.com on 11/08/2018. If you sense these symptoms in your domain, or hear them highlighted by your advisors, the time to take action is now. I advise initiating a change in your leadership style, before the market moves on without you.

Leadership 205

Leadership Angel Investor Demand Video 205

Startup Professionals Musings

NOVEMBER 5, 2018

Marty Zwilling First published on Inc.com on 10/22/2018. Thus I agree that in the focus on customers and employees, every entrepreneur can and should take lessons from the hospitality business.

Artificial Inteligence 205

Artificial Inteligence Reputation Viral America 205