Startup Professionals Musings

DECEMBER 7, 2018

Despite the ease of communication through social media, new tools, the popularity of fearless independence and #MeToo, I still see many business organizations that are less than productive due to fear. Marty Zwilling First published on Inc.com on 11/23/2018.

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Management Technical Review Social Media Hiring 239

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. It’s time to adopt your customer’s favorite mode of communication, whether that be texting, phone calls, or social media, and not limit your responses to office hours. Marty Zwilling First published on Inc.com on 02/08/2018. Adopt a project-based revenue model with metrics.

Silicon Valley 140

Silicon Valley Social Media Software Review Leadership 140

Startup Professionals Musings

AUGUST 31, 2018

This experience includes browsing your website, social media interactions, the sales process, as well as your support and follow-up. Marty Zwilling First published on Inc.com on 08/16/2018. These days, customers remember the total experience with a company longer than they remember the price they paid. Don’t let it be yours.

Angel Investor 167

Angel Investor Dilution Software Review Distribution 167

Startup Professionals Musings

FEBRUARY 16, 2018

Of course, you may not have the time or desire to read through every document in your space, but it’s not so hard to find and follow some key influencer blogs on social media. Marty Zwilling First published on Inc.com on 02/01/2018. Regularly follow reviews and influencers in your industry.

Customer 144

Customer Advisory Board Technical Review Angel Investor 144

Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.

Social Media 268

Social Media Channel Internet Media 268

Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Google scores high for tools, location, and social media data sharing, but not for biometric data.

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Social Media Channel Startup Internet 329

Startup Professionals Musings

JANUARY 24, 2020

According to Tim Cook at Apple, there were over 20 million registered developers in 2018. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products. Look for value points to control.

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Mobile Developer Advertising Social Media 317

Startup Professionals Musings

SEPTEMBER 21, 2018

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media. Register Internet and social media startup names.

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Equity Intellectual Property Elevator Pitch Social Media 236

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Content that works should be relentlessly repurposed, from web site to social media, events, etc. Add elements of traditional marketing to maximize visibility.

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Marketing Viral Channel Metrics 240

Startup Professionals Musings

DECEMBER 31, 2018

For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn. Marty Zwilling First published on Inc.com on 12/18/2018. Too many businesses only think of new products when in crisis mode.

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Startup Professionals Musings

SEPTEMBER 9, 2018

For example, you may think that buying a commodity like bottled water is still all about price, yet buyers today check their smartphones first for positive brand reviews, environmentally friendly bottles, positive buzz from social media, and the nearest outlet for purchasing. Marty Zwilling First published on Inc.com on 08/24/2018.

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Startup Professionals Musings

DECEMBER 3, 2018

For example, while social media exchanges are now quick and simple, they miss all the body language and emotion that many believe constitute more than fifty percent of human relations and communication. Marty Zwilling First published on Inc.com on 11/19/2018. Isolation leads to a lack of relationship or connection with others.

Social Media 195

Social Media Conversion Restful Media 195

Startup Professionals Musings

JULY 16, 2018

Nearly 80 percent of customers say they are more loyal to purpose-driven brands than traditional brands and nearly three-quarters are more willing to defend them, or even pay a premium, according to the 2018 Cone/Porter Novelli Purpose Study. Become a thought leader early through social media.

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Startup Professionals Musings

DECEMBER 5, 2018

Today there are many more ways to make contact, including email, social media, and web site queries, yet a common complaint I still hear is that no one ever responds. Marty Zwilling First published on CayenneConsulting on 11/19/2018. No one wants to hear that you are too busy for them. What more could anyone want from work?

Dividend 225

Dividend Social Media Management Web 225

Startup Professionals Musings

OCTOBER 24, 2018

I’m talking about using the new digital channels of blogging, social media, and influencers more creatively to “pull” people to your solution, and make them advocates. Marty Zwilling First published on Inc.com on 10/10/2018. This is the new art and science of marketing. Keeping up with this change is critical to your survival.

Marketing 244

Marketing Startup Agile Technology 244

Startup Professionals Musings

OCTOBER 5, 2018

For example, no one learned a couple of decades ago that the biggest opportunities ahead would include social media, ecommerce, and computers on our wrists. Marty Zwilling First published on Inc.com on 09/20/2018. The facts, as well as what motivates your peers, customers, and business leaders are changing daily.

eCommerce 212

eCommerce Social Media Technology Demand 212

Startup Professionals Musings

SEPTEMBER 12, 2018

Write it down and validate it though friends and social media. Marty Zwilling First published on CayenneConsulting on 08/28/2018. Do you feel strongly about a social or environmental issue where you would love to make an impact as part of your legacy? Set some specific goals and milestones for a business. It’s up to you.

Social Media 235

Social Media Matching Entrepreneur Business Model 235

Startup Professionals Musings

MAY 24, 2014

Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social media platforms such as Yammer. Another study predicts this number could grow to 24 million by 2018.

Entrepreneur 261

Entrepreneur Startup Stock Options Social Media 261

Startup Professionals Musings

JANUARY 6, 2018

In addition to the normal hurdles of growing up, millennials have had to deal with a media-saturated world of conflicting messages, celebrity excesses, and viral distractions. Marty Zwilling First published on Huffington Post on 01/05/2018. Activate a broader awareness of real-world drivers.

Leadership 152

Leadership Viral Global Media 152

Startup Professionals Musings

JANUARY 26, 2018

Start selling it on social media before you build it. Marty Zwilling First published on Inc.com on 01/09/2018. Seek evidence from recognized sources, like Gartner Group, and spend time with industry experts and real customers, before quantifying your opportunity and prices. Marketing is everything these days.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

Startup Professionals Musings

FEBRUARY 5, 2018

As a result of social media and mobile platforms, consumers have created a sharing economy – sharing their opinions, and speaking out to companies as well as their peers, rather than listening to brand advertising. Marty Zwilling First published on Inc.com on 01/18/2018. Brands are speaking through rather than to consumers.

IRR 143

IRR Marketing Startup Angel Investor 143

Startup Professionals Musings

JULY 27, 2018

I would expect to see specific plans for distribution, partnerships, and sales channels, as well as the use of social media and conventional marketing, with budgets for the major elements. Marty Zwilling First published on Inc.com on 07/11/2018. Five-year financial projections of revenue and expenses.

Product 145

Product Intellectual Property Liquidity Event Valuation 145

Startup Professionals Musings

AUGUST 20, 2018

The best business leaders are always on the lookout for new talent through networking, browsing social media, or acting as university liaisons. Marty Zwilling First published on Inc.com on 08/06/2018. Formal qualifications should never be used as the limit of what you can expect from highly motivated team members.

Employee 130

Employee Australia Leadership Social Media 130

Startup Professionals Musings

DECEMBER 20, 2019

Statistica reports that almost 20 percent more companies went public in 2018 versus 2017. Social media is a boon for entrepreneurs and startups. With the key social media platforms today, an entrepreneur can tune a product, build a brand, and grow the business with very low cost and a high interactivity never before possible.

North America 320

North America Incubator Initial Public Offering Valuation 320

Startup Professionals Musings

JUNE 27, 2015

Use of collaborative and other social media platforms. Another study predicts this number could grow to 24 million by 2018. An increasing number of startups are adopting a BYOD policy, realizing that individuals have their own preferences in the way they access data, collect emails or ‘chat’ to colleagues.

Entrepreneur 120

Entrepreneur Stock Options Cloud Differentiation 120

Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Count connections with experts, media, and influencers. Relationships with recognized and influential bloggers, relevant media, and industry analysts are priceless. Don’t be fooled by your own hype.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. billion by 2018.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

JANUARY 21, 2018

Social media is a boon for entrepreneurs and startups. With the key social media platforms today, an entrepreneur can tune a product, build a brand, and grow the business with very low cost and a high interactivity never before possible. Looking ahead, Investopedia predicts that in 2018 the supply of VC money will continue to grow.

Entrepreneur 166

Entrepreneur Valuation Incubator Initial Public Offering 166

Startup Professionals Musings

JANUARY 15, 2018

Online, it pays to join entrepreneur and investor groups on social media, and build relationships with people meeting your criteria. Marty Zwilling First published on Inc.com on 01/02/2018. In fact, your ideal partner may also be an investor. Explore matchmaking sites for business partners.

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Partner Cofounder Silicon Valley Kansas 139

Startup Professionals Musings

AUGUST 9, 2019

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Social media and web data. Social media postings and e-Commerce transactions are just a couple of the sources of external data that are of great interest to many companies. Every day, we create 2.5

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Database Social Media Global Distribution 236

Startup Professionals Musings

OCTOBER 29, 2018

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Marty Zwilling First published on Inc.com on 10/15/2018. They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business.

Conversion 227

Conversion Marketing Advertising Social Media 227

Startup Professionals Musings

JULY 30, 2018

This emotional reaction leads to word of mouth and social media, resulting in many new customers. Marty Zwilling First published on CayenneConsulting on 07/17/2018. Customer delight is defined as surprising the customer by exceeding his or her expectations, thus creating a positive emotional reaction. Is your organization there yet?

Customer 130

Customer Viral Retention Leadership 130

Startup Professionals Musings

AUGUST 22, 2018

Market opportunities for your new venture are now immediately worldwide, thanks to the pervasive access to the Internet and social media communication. Marty Zwilling First published on CayenneConsulting on 08/07/2018. Scaling worldwide is like hyperlocal on steroids.

Bolivia 133

Bolivia Global Social Media 133