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How to Optimize SaaS Development Costs

Up and Running

In the last decade, SaaS (Software as a Service) has become a very popular model for new software product development. According to Blissfully’s report, overall spend per company on SaaS has increased by 50% in 2020 as compared to 2018. The largest cost component of establishing a SaaS company is product development costs.

Cost 158
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience.

Marketing 115
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Top Java Engineers Attracted by DHL ESS, the first and only DHL Freight R&D team based in Sofia, Bulgaria

Transformify

Since the beginning, the team has been involved not only in the pure implementation of the business logic and technological evolution of the system but the overall organization around the project and the design of the business processes into the application. The system operates in France, and from the beginning of 2020, also in Turkey.

Bulgaria 105
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5 Ways To Get Beyond Early Adopters For Your Startup

Startup Professionals Musings

For technical designers building innovative features, how to use them is obvious, and it’s very hard to see things as a first-time not-so-technical customer. The solution is to actively engage people outside your perspective to design usability in from the beginning. All customer interfaces must be designed by Marketing.

Kentucky 354
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Top Java Engineers Attracted by DHL ESS, the first and only DHL Freight R&D team based in Sofia, Bulgaria

Transformify

Since the beginning, the team has been involved not only in the pure implementation of the business logic and technological evolution of the system but the overall organization around the project and the design of the business processes into the application. The system operates in France, and from the beginning of 2020, also in Turkey.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

When consumers make purchasing decisions, the choice is more driven by how they feel about your brand than what they know about your product. Bellroy has designed a range of slimline wallets to solve this challenge. They use product marketing techniques to target and educate their customers. Image Source.

Marketing 110
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23 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Since January of 2020 when we began, we’ve gone from 0 to 30,000 unique visitors per month. My expertise in product development and project management came after working as a consultant in many industries. In addition, we are using this site as a project to demonstrate our results as a digital marketing agency.