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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Brand marketing is concerned with objectives such as: Brand tracking , identity, and recognition; Improving brand awareness ; Building brand equity ; Understanding and influencing consumer perceptions about the brand. Use brand marketing strategies to build brand equity. what they want to be). Have an audience-aligned purpose.

Marketing 110
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Working for Equity Instead of Cash

genylabs.typepad.com

Intuit 2020 Research Report. Working for Equity Instead of Cash. has an article on service firms waiving their fees and instead taking equity in their clients. Interest in this waned when the Internet bust resulted in most tech start-up equity becoming worthless, but it seems to be coming back. Reports and Resources.

Equity 40
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Strategy Roundtable: Try To Get At Least $2M Pre-Money In Seed Round Valuation

ReadWriteStart

Bottom line, early stage equity is very, very expensive. So at any point, if you are trying to raise money, and you are hearing from investors that you are too early and have too little validation, it may be a good thing. Then Liana Thompson pitched Trendy Loot , a very early stage deal site for low-end jewelry.

Valuation 119
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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

V: Should you raise venture capital from a traditional equity VC or a Revenue-Based Investing VC? VI: Revenue-based financing: The next step for private equity and early-stage investment. This is a summary of: Revenue-Based financing: State of the Industry 2020. Revenue-Based Flexible VCs.

Equity 78
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State of VC 2.0

View from Seed

For context, seed-stage pre-money valuations are up 24% from H1 2020 to H1 2021. Early-stage valuations are up 70%, and late-stage valuations are up 103% (source Pitchbook ). Source: Cambridge Associates (VC) & TradingView (Equities). So, to conclude, are we in a bit of a bubble?

Valuation 319
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State of VC 2.0

View from Seed

For context, seed-stage pre-money valuations are up 24% from H1 2020 to H1 2021. Early-stage valuations are up 70%, and late-stage valuations are up 103% (source Pitchbook ). Source: Cambridge Associates (VC) & TradingView (Equities). So, to conclude, are we in a bit of a bubble?

Valuation 295
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Building Bridges for the Texas Innovation Ecosystem: Two programs, One State, One Summer

Austin Startup

As we enter year three, we are excited to announce that both accelerator programs in Austin and Houston will run simultaneously which gives us the ability to support up to 200 early-stage startups, and help connect them to Texas’ innovation communities. THE TEXAS PROGRAMS 2020 is a hallmark year for the Texas team.

Texas 62