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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed.

B2B 150
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. Understanding how your website performs on search engines is crucial to brand success. Knowing your search rank on the most popular search engine, claiming 93% of all organic search visits in the US, is extremely important.

Marketing 171
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SXSW Pitch Finalist: LexSet

Austin Startup

The LexSet Co-Founders (left to right) CEO Francis Bitonti , President Leslie Oliver Karpas , and COO Azam Khan won $250,000 in Verizon’s Built on 5G Challenge The Forrest Four-Cast: March 3, 2020 LexSet serves AI engineers, especially those with limited resources, with a better way to annotate photos.

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The Innovation State of the Union

Gregg Fraley, Author of Jack's Notebook

She’s also a professor at the University of Cincinnati in their Engineering department. Steve Jobs once challenged Obama to find him 30,000 engineers so he could build a plant in California. It wasn’t like we were packaging software we were producing the highest performing vertical axis wind turbine.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
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Why do marketplaces make great businesses?

Austin Startup

One of the highest we saw in 2020 was Ke.com , a Chinese platform for buying and selling properties. Reason 1: Marketplaces can be applied to almost any industry From hairdressing to hotels, from events to engineering jobs, from racehorses to robots, there seems to be a marketplace in every industry. They raised a whopping $2.4

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Use semiotic analysis (the study of signs and symbols) to reverse engineer effective messages: Determine the feeling you’d like to elicit; Choose words and phrases (as well as colors and symbols) that relate to those feelings; Weave those words into your messaging. Customers can now shop directly from the SERP (search engine results page).

eCommerce 129