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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

— Danny Sullivan (@dannysullivan) April 16, 2020. Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall.

SEO 122
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Skills Development in Africa: How Wide is the Skills Gap?

Transformify

About 2% of the participants have SEO and Google Analytics skills, about 3% have stated that they possess digital marketing skills. Data Warehousing, Database Administration, Game Development, Git, Google Maps API, HTML, HTML5, Internet Security, Javascript, jQuery / Prototype, Magento, Mobile App Testing. Business / Finance.

Africa 75
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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

” I bought a book called Teach Yourself HTML in 24 Hours, and I didn’t realize that that meant like 24 days of one-hour sessions maybe. Like that was the first time you could use templates because otherwise you were coding in straight up HTML in text editor. Have you thought about that?” What’s up with Nectafy?

Audio 56
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. It’s web because it’s written in the languages of the Web—HTML, CSS, and JavaScript—instead of in some domain-specific language or in a native framework captive to one platform. What are PWAs?

Web 103
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B2B Influencer Marketing: 4 Strategies that Move the Needle

ConversionXL

Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. You know it’s exclusive when the site promoting an SEO event is a single page of basic HTML! B2B brands shouldn’t feel left out, even if they lag behind. Send company swag.

B2B 110
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Bridging the Gap: How Semantic Web can move into the mainstream through SXSW

Austin Startup

Best Buy uses RDFa and has shown a 30% increase in their SEO efforts. The Semantic Web is already changing the way we search, do SEO, find information, integrate data and create web applications. Just as users don’t handcode HTML today, users can reap the benefits of SemWeb tech without having to learn all about it.

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

For one, many links and visits may go to the PDF version (rather than the HTML version, which includes more company info, navigation, calls to action , etc.). Over time, statistics become less relevant; the links you earn in 2019 could go to another, more recent study in 2020. It was a good day for their SEO team, at least.).

Marketing 125