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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

B2B 150
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How to Optimize Your Work Performance

Duct Tape Marketing

If your bio you mention you love science and that love helped lead you to this place, help me understand that? How has 2020 changed your work? is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns. How has 2020 changed your work?

PPC 98
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The 10 Most-Read Articles of 2020

ConversionXL

Learn how to optimize a search results page for more organic visibility in 2020 and beyond. Bonus: The most-watched CXL lessons of 2020. Conversion-Focused Formatting & Layout ” from our Sales copywriting and product messaging course. Message Hierarchies ” from our Sales copywriting and product messaging course.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Market penetration.

Marketing 115
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. Take Booking.com.

eCommerce 129
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. This will mean the sponsor is offering genuine value while increasing brand awareness and lead generation opportunities. Audience data.

Audience 139