Startup Professionals Musings

MARCH 23, 2020

The way to win today is to build relationships first, by listening and responding, whether it be in person or through social media, before kicking into full sales mode. Follow-up with a connection via social media or a meeting. Marty Zwilling First published on Inc.com on 03/09/2020.

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Networking Social Media Cofounder Media 315

Startup Professionals Musings

JULY 24, 2020

But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Be responsive on social media, as well as every physical interaction, so that every customer feels a special sensitivity and connection. Marty Zwilling First published on Inc.com on 07/09/2020.

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Honduras Nepal Social Media Employee 340

Startup Professionals Musings

NOVEMBER 18, 2020

Don’t expect to rely totally on social media, word of mouth, or a personal web site. Marty Zwilling First published on Inc.com on 11/04/2020. If your potential customers can’t find you, or you don’t find them, no sharing will happen and no business model will succeed.

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Business Model eCommerce Community Social Media 363

Startup Professionals Musings

MAY 15, 2020

Believe it or not, Facebook started at Harvard and promoted its exclusivity to this school, then slowly spread to others, when rival social media platform MySpace was inviting everyone to join. Marty Zwilling First published on Inc.com on 04/29/2020. Market an image of exclusivity or premium only.

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Marketing Angel Investor China New York 425

Startup Professionals Musings

SEPTEMBER 25, 2020

They need to see results in the form of sponsored events, social media, and feedback from influencers and customers that your mission is more than the low-cost producer. Marty Zwilling First published on Inc.com on 09/10/2020. Winning customers in business is a lot more fun than the alternatives.

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Customer Agile Social Media Portfolio 333

Startup Professionals Musings

NOVEMBER 27, 2019

Today they are in every business, and will likely comprise 50 percent of the workforce by 2020. In addition to the normal hurdles of growing up, millennials have had to deal with a media-saturated world of conflicting messages, celebrity excesses, and viral distractions. Their success is now vital to our success.

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Viral Leadership Global Media 319

Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Marty Zwilling First published on Inc.com on 04/17/2020. But even he started with just one.

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Advisory Board Agile Social Media Metrics 308

Startup Professionals Musings

APRIL 4, 2020

For example, I often hear proposals for new online social media or collaboration platforms, maybe more specifically tuned to inventors or artists, or easier to use, and populated by experts, to compete against Slack or Facebook. Marty Zwilling First published on Inc.com on 03/19/2020. Try that mindset next time!

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Artificial Inteligence Startup Cofounder Framework 336

Startup Professionals Musings

NOVEMBER 6, 2020

In my experience, the costs and risks of a lifestyle business continue to come down, as websites, social media, smartphone apps, open source tools, and customers via the Internet become more and more the norm. Marty Zwilling First published on Inc.com on 10/23/2020.

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Small Business Small Business Administration SBA Equity 311

Startup Professionals Musings

APRIL 27, 2020

For example, you may feel you are saving money by doing all your own administrative work and monitoring social media feedback. Marty Zwilling First published on Inc.com on 04/13/2020. Yet if that leaves you with no documented business plan or unclear strategy, most investors and even customers will walk away.

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Product Startup Angel Investor Social Media 308

Startup Professionals Musings

JANUARY 17, 2020

These days, with the pervasive presence of social media, blogs, and online access to information, it’s easy to get your message out there, and engage a following. Marty Zwilling First published on Inc.com on 01/03/2020. Highlight your expertise and results as a thought leader.

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Startup Professionals Musings

MARCH 2, 2020

These days, even with the pervasive Internet and social media, it still takes time and money for your marketing and customer communication efforts to have an impact. Marty Zwilling First published on Inc.com on 02/17/2020. Build your own personal brand image through blogging, industry forums, and networking.

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Elevator Pitch Cofounder Dividend Leadership 315

Startup Professionals Musings

JANUARY 31, 2020

Even the best solutions these days need to be marketed on multiple platforms, including online, social media, and the proper industry and customer channels for customer geographies. Marty Zwilling First published on Inc.com on 01/17/2020. Certainly interfacing to the outside world may not be an inventor forte.

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Founder Intellectual Property Dilution Startup 312

Startup Professionals Musings

JANUARY 6, 2021

Today’s customers quickly sense the growing momentum of specific businesses, or lack of it, via social media, online reviews, and texting with friends, and change their habits accordingly. Marty Zwilling First published on Inc.com on 12/22/2020. Your long-term success and satisfaction depends on it.

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Technical Review Technical Cofounder Advisory Board Cofounder 400

Startup Professionals Musings

JANUARY 6, 2018

Today they are in every business, and will likely comprise 50 percent of the workforce by 2020. In addition to the normal hurdles of growing up, millennials have had to deal with a media-saturated world of conflicting messages, celebrity excesses, and viral distractions. Their success is now vital to our success.

Leadership 152

Leadership Viral Global Media 152

Startup Professionals Musings

DECEMBER 20, 2019

Social media is a boon for entrepreneurs and startups. With the key social media platforms today, an entrepreneur can tune a product, build a brand, and grow the business with very low cost and a high interactivity never before possible. They also suggest that a business valuation discipline has returned to the Valley.

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North America Incubator Initial Public Offering Exit Strategy 320

Startup Professionals Musings

JUNE 26, 2020

Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors. Marty Zwilling First published on Predictable Designs on 06/10/2020. Budget time and dollars for each.

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Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

SEPTEMBER 8, 2013

Partially due to the economy, but also due to longer, healthier lives and changes in job tenure, 60% of working Boomers are now expected to stay in the labor force, with real power and influence, for at least seven more years, to 2020. Six out of 10 Internet users aged 50-64 use social media now, and the growth rate continues to increase.

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Startup Professionals Musings

AUGUST 3, 2012

Partially due to the economy, but also due to longer, healthier lives and changes in job tenure, 62% of working Boomers are now expected to stay in the labor force, with real power and influence, for at least nine more years, to 2020. Half of the Internet users aged 50-64 use social media now, an 88 percent growth from the previous year.

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Technical Review United States America Technical Support 281

Startup Professionals Musings

FEBRUARY 18, 2016

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. billion by 2020.

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Analytics Retention Social Media Campaign 120

Startup Professionals Musings

APRIL 20, 2020

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages.

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Marketing Social Media Channel Media 326

Startup Professionals Musings

FEBRUARY 8, 2011

Partially due to the economy, but also due to longer, healthier lives and changes in job tenure, 62% of working Boomers are now expected to stay in the labor force, with real power and influence, for at least nine more years, to 2020. Half of the Internet users aged 50-64 use social media now, an 88 percent growth from the previous year.

Technical Review 237

Technical Review United States America Technical Support 237

Startup Professionals Musings

AUGUST 14, 2017

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Social media and web data. Social media postings and e-Commerce transactions are just a couple of the sources of external data that are of great interest to many companies. Every day, we create 2.5

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Database Social Media Global Distribution 188

Startup Professionals Musings

JANUARY 13, 2021

In this age of outspoken experts and “influencers: on social media, your new fashion or cooking solutions can likely skip the traditional market planning cycle. Marty Zwilling First published on Inc.com on 12/30/2020. There is a powerful advocate or cause driving demand.

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Marketing Demand Social Media Metrics 347