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How to Optimize SaaS Development Costs

Up and Running

In the last decade, SaaS (Software as a Service) has become a very popular model for new software product development. According to Blissfully’s report, overall spend per company on SaaS has increased by 50% in 2020 as compared to 2018. The largest cost component of establishing a SaaS company is product development costs.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Product development. Acquisitions.

Marketing 115
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing teams spend most of their time liaising with product teams (88.3% Use product marketing to boost reach and sales.

Marketing 110
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8 Business Execution Strategies That Lead To Success

Startup Professionals Musings

Initially, you may be able to do everything in your startup, including product development, marketing, and shipping orders. As you move from development to rollout, a team effort is required, including marketing, sales, funding, and customers. Marty Zwilling First published on Inc.com on 04/17/2020.

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23 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Since January of 2020 when we began, we’ve gone from 0 to 30,000 unique visitors per month. This helps them generate leads and sales. My expertise in product development and project management came after working as a consultant in many industries. Thanks to Jessica Randhawa, The Forked Spoon ! #7-

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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

You can read various articles out there which will give you the cursory facts about Airbnb like their overall revenue or profitability or how their business has faired here in 2020 in the COVID environment. Let me start with the obvious… Airbnb is a remarkable company which is redefining the hospitality industry in a number of ways.

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Smart glasses, 3D content and the ‘iPhone moment’ for AR

VC Cafe

I’ve written about the potential of AR on VC Cafe in 2020 ( the stars align for AR to go mainstream ) and again in 2021 ( the tipping point for 3D content is now ) and while consumer adoption has grown (as I share in the images below), there’s yet to be an ‘iPhone moment’ for AR. trillion times in aggregate ( source ).

Mobile 198