Vetting a startup (or two): The systematic birth of @WPEngine
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
Let me dispose of any lingering ideas that WPEngine was a great flash of insight , born perfect from conception like a Greek God emerging from the ocean, a once-per-decade occurrence sourced from unsystematic inspiration. Let me also dispel your doubts that you can't produce similar ideas with similar results using a similar process. You can, because there's nothing magical in how I got to this point.
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