A Smart Bear: Startups and Marketing for Geeks
APRIL 11, 2011
You already know that nowadays you’re invisible without some sort of social media presence. You already know the (alleged) benefits of having a personal or business blog. But you still don’t blog, and for good reason, right? Blogging is work, and ten other things are more important. Writing is hard and takes longer than you think it ought.
A Smart Bear: Startups and Marketing for Geeks
APRIL 25, 2011
Everyone says small startups require focus. Say “no&# to anything that distracts from your goal, your vision, your strategy, tempting though it is to explore all opportunities, hoping each time that this is the one that will catapult you from Mixergy listener to Mixergy interviewee. Lack of focus results in half-assed initiatives, each interrupted by apparently greener pastures before you’ve invested the time and devotion it deserves.
A Smart Bear: Startups and Marketing for Geeks
APRIL 4, 2011
Most sporting contests culminate in a single-elimination tournament, meaning that after each match the winner continues and the loser goes home: At the end, only one contender will be undefeated, which makes it seem logical to crown them the undisputed champion. But this isn’t as clear and fair a process as it seems (as any NCAA football fan will agree).
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