October, 2011

A Smart Bear: Startups and Marketing for Geeks

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The full story of “the one important thing” for startups

A Smart Bear: Startups and Marketing for Geeks

Get more involved in the Bay Area startup community: Join the WebWallflower mailing list to get a calendar of upcoming startup events and exclusive discounts sent right to you every two weeks. (Powered by LaunchBit ). Tweet. --> You might tacitly assume that I have no major blind spots when it comes building little tech startups. I pontificate on concepts that I learned through hard work, luck, observation, and failure, so surely I have all my bases covered.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

It’s Episode 3 my little “ Loveline for startups. ” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. My co-hosts were Bob Walsh and Patrick Foley , hosts of the well-known Startup Success Podcast. It’s awesome having podcasting experts on board, Bob with pithy advice and Patrick producing and organizing the show which is a lot more work than you might imagin

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Ask your startup question live, Oct 6, 1-3pm Central

A Smart Bear: Startups and Marketing for Geeks

We’re doing another episode of Smart Bear Live this Thursday, October 6th, 1:00-3:00 CDT (starts at 2:00 on the East coast and 11:00 on the West). Want specific advice from me and co-hosts Bob Walsh ( 47hats and the Web Startup Success Guide ) and Patrick Foley ( blog ) of the infamous Startup Success Podcast ? It’s like Loveline for startups.

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). Tweet. --> It’s one of the hardest steps in a startup, getting that first rube to part with their money over your barely-minimum barely-viable product. Here’s an email I got last week: Hello Jason, I am a big fan of your advice and wanted to see if you could offer any advice for marketing my start-up XYZ. I was totally product focused for the last year and now it’s live, so I need to start thinking about finding some customers.

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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. Why cancellation rate is so important. As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. [Cancellation rate] = [product utility] + [service quality] + [acceptable price].