November, 2011

A Smart Bear: Startups and Marketing for Geeks

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How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). Tweet. --> This is a guest post from Robert Graham — a solo bootstrapper who blogs about the experience. Robert has been working in software since 2005. He is a Ph.D. dropout who spent time working for Google. Someday he’d like to work for himself. When I started marketing my first webapp almost two years ago, I started the way I imagine most people do: online.

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). This is the conclusion of Episode 3 of Smart Bear Live; see the original post for details and the first half. You can listen by subscribing to my podcast on iTunes , or it’s enclosed in this blog’s RSS feed , or you can just download the mp3 of the first hour. Why listen? Especially if you don’t normally listen to podcasts?

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Behind the scenes: Creating custom cartoons

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). This is a guest post by Mark Anderson , owner of lifestyle business Andertoons which produces all the awesome cartoons I use on this blog. He created a custom cartoon for me, and I thought it would be interesting to get a behind-the-scenes peek at how cartoons are created. The custom cartoon began with Jason sending over an early draft for an upcoming presentation he thought might need some livening-up.

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How do I sell a general-purpose tool?

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). This is part of an ongoing startup advice series where I answer (anonymized!) questions from readers, like a written version of Smart Bear Live. To get your question answered , email me at asmartbear -at- shortmail -dot- com. Frustrated Builder writes: I have a general-purpose reporting tool that automatically creates reports from certain kinds of data sources.

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