Both Sides of the Table

MARCH 21, 2010

This is part of my ongoing series on Startup Advice. Large companies can be strange sometimes. As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. Plus, we’re all allured by the false sense that our contract with BigCo is going to “make us&# because once they start using us it will spread like wildfire and the revenue will flow i

Warrant 298

Warrant Dilution Startup Stock Options 298

Both Sides of the Table

MARCH 22, 2010

File this under both Startup Adivce and Sales & Marketing Advice. I was over at Robert Scoble’s blog Sunday night reading about the “ Death of the Great Startup Launch.&# I’m not 100% sure that I understood his core thesis but I *think* it was that startup events such as Demo force such a zone of secrecy about what you’re working on (with a threat of being kicked out of the event for leaking your story) that they kill the ability for most companies to dazzle people

Technical Review 307

Technical Review Social Media Software Review Venture Capital 307