Sat.Apr 30, 2011 - Fri.May 06, 2011

Both Sides of the Table

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The Future of Advertising will be Integrated

Both Sides of the Table

This article originally appeared on TechCrunch. Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR) ! I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

This article originally ran on TechCrunch. I’m in Seattle this week. People keep asking me if I’ve “seen anything interesting.&# Of course I have. I’m an entrepreneur at heart so I’m always inspired when I hear stories about innovation. I really liked BigDoor, MediaPiston, OpsCode, BuddyTV, SEOMoz and much more. Can’t list them all.

Seattle 317