Tue.Dec 11, 2012

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Three Hard Truths About A/B Testing

ConversionXL

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. 1. Most A/B tests won’t produce huge gains (and that’s okay).

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Small Business Spotlight of the Week: miiCard

crowdSPRING Blog

Let’s talk about passwords for a second. Or rather, how outdated and insecure passwords are nowadays. With sites like Dropbox, LinkedIn, and Yahoo! all experiencing major password breaches– and learning that most frequently used password is actually “password”– it’s clear the current system of rote memorization and hacking is not working.

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The History of the Office and the Future of Work

deal architect

Excerpts from my guest column for Unevenly Distributed, a publication from Cognizant’s Center for the Future of Work. “Through the last couple of decades, the TV show “The Office” (the US and the predecessor British show) has been surreal. You.

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10 Keys to Successful Entrepreneur Relationships

Startup Professionals Musings

Just because you are an entrepreneur, or work in a startup, you can’t ignore the rules of building and maintaining relationships. Many despise these experiences in corporate environments, and leave for a startup, only to find that they have to be able to navigate a similar minefield there of workplace and business relationships to be successful. Jan Yager, Ph.D., an author and speaker on this and related subjects, outlines in her recent book “ Productive Relationships: 57 Strategies for Building

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Talent Sourcing fool me twice, shame on me

deal architect

McKinsey says we are already critically short of “data scientists” even as the hype about Big Data takes off.

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Essential Development Questions for Startups: The Questions Founders Need to Answer for Product Development, Web Strategy, Marketing, and More

Early Growth Financial Services

by Tony Karrer Originally published on SoCal CTO Almost every day I’m talking to early stage startup founders (see Free Startup CTO Consulting Sessions) about what they plan to do. I tend to ask a lot of questions, challenge aspects, make suggestions. But I’ve often been very surprised by one aspect of these conversations. Many of these founders have talked with several developers or development firms about their plans.

More Trending

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George Orwell Talks To Us From The Future About a Free and Open Internet

Feld Thoughts

I thought this was a powerful and clever video about the risks to the free and open Internet. It’s worth a watch with an appropriate cynical and concerned view. I was happy to see Google launch their Take Action site last week about a Free and Open Internet. I’m a supporter and strongly encourage your support as well. Vint Cerf (one of the actual creators of the Internet) talks more about the need to keep the Internet free and open.

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Scientists create artificial brain with 2.3m simulated neurons

The Equity Kicker

One of Ray Kurzweil’s central predictions is that we will create software that emulates the human mind by reverse engineering the human brain. I think that is a sensible prediction – at some point in the not too distant future we will have the hardware, and after that it is just a question of developing the software, which will naturally follow from our continually improving understanding of how the mind works.

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Metrics That Matter Most for 2013 (Free One Page PDF)

Life Beyond Code

Note : I created this checklist a couple of years ago and it has served me well. No changes on the checklist except the dates. Please feel free to download, modify, re-use or share. We are obsessed about measuring everything. We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors. and the list go

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Don’t get too excited

Start Up Blog

I was in a business pitch which I thought went particularly well. My colleague and I were both quietly seeing this thing come to fruition after many months of development. After the meeting I was clearly excited and pointed out that I thought we’d nailed it and the deal would get done… He then pulled me up and said. “Over my entrepreneurial and corporate career I’ve been in at least 150 of these meetings when it’s easy to think that it’s a done deal, and until

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12 Questions: Meet Ana Grigoriu (Germany)

crowdSPRING Blog

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.

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Strategy Without Change Is Pointless

Duct Tape Marketing

Next week my staff and I will hole up for an entire day of planning. We do this quarterly, but once a year, we “really” do this. This is our chance to step away from all of those seemingly meaningless little things and think bigger. It’s our day to say what if and why not. It’s the time to set the course for next year and perhaps realign with the vision for the next three to five years. photo credit: joiseyshowaa via photopin cc.

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Spacecraft Adds New Features

Austin Startup

SpaceCraft is introducing over 30 new features for it’s revolutionary website-building platform, making it even easier for small businesses to build a powerful website, with new plans starting as low as $8 per month.

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Don’t get too excited

Start Up Blog

I was in a business pitch which I thought went particularly well. My colleague and I were both quietly seeing this thing come to fruition after many months of development. After the meeting I was clearly excited and pointed out that I thought we’d nailed it and the deal would get done… He then pulled me up and said. “Over my entrepreneurial and corporate career I’ve been in at least 150 of these meetings when it’s easy to think that it’s a done deal, and until

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What’s on your Flipboard?

Jeff Hilimire

Always curious to see what apps people have, what tools and hardware they use, and what sites or publications they like keeping up with. I figured I’d share my Flipboard screens (after all, Flipboard is one of the iPad apps that I can’t live without ) and see if some others wanted to share theirs.

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Student Innovators | Stronger Bike Helmet, Made of Cardboard, Inspired by a Woodpecker

Campus Entrepreneurship

This article shows how unbelievably innovative students can be, Kranium Design (lighter, stronger, safer) via GOOD IS (make sure you watch video): When Anirudha Surabhi was a grad student at the Royal College of Art in London, he was in a bike accident. Even though it was a minor crash, and Surabhi was wearing an expensive helmet, the next day he learned that he had a concussion.

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via waitingformyatonementt

Bryce Dot VC

via waitingformyatonementt

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5 traits of the most successful entrepreneurs

Version One Ventures

Over the course of my career, I have met, worked with, and/or invested in hundreds of entrepreneurs. During this time, I’ve seen some rise to the top, while others never quite made it past the starting line. While there may not be a sure-fire recipe to guarantee success as an entrepreneur, a clear profile of a successful startup leader has emerged for me over time.

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Teams That Want It More: Separating Startup Winners From Losers

ReadWriteStart

Being smart is not enough for creating a successful startup. There is a wide shelf of good books on how to build a new company, providing a range of useful and practical advice. Two of the best recent examples include Steve Blank ’s 4 Steps to the Epiphany and Eric Ries’s The Lean Startup. If you are new to the startup game, Blank and Ries are smart guideposts on the road to becoming a technology entrepreneur.

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Saul Klein Gets Appointed to UK Tech Envoy to Israel

VC Cafe

UK's Prime Minister David Cameron has announced the appointment of Saul Klein to UK Tech Envoy to Israel. Mr Klein will promote the growing UK-Israel tech partnership between the two countries, [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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A 50-Point Checklist For Creating The Ultimate Landing Page

unbounce.com

Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Blog. Contact Us 1-888-515-9161. The Unbounce Blog. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Subscribe to the Unbounce Conversion Newsletter. -->.

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The Skinny on Equity-Based Crowdfunding Opportunities

Growthink Blog

The Jumpstart Our Business Startups Act (called the JOBS Act) was passed with support from Republicans and Democrats alike and signed by President Obama in April 2012. In this article, I will give you an overview of the JOBS Act and most specifically its potential for equity-based crowdfunding, and give you an update on what's occurred since April. [And for a little trivia, the term "the skinny" as used in my title was coined during World War II.

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