BigDoor Cracks The Code On Web Site Engagement
Feld Thoughts
APRIL 4, 2012
One of the most enduring challenges any Internet marketer faces is getting users to come back regularly and engage on their website. In other words; loyalty. Social gaming companies and a few very popular consumer web services have gotten extremely good at creating loyalty, where loyalty rate is defined as Daily Active Users (DAU) / Monthly Active Users (MAU).
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