Our Investment in CustomMade: Riding the Next Wave of E-Commerce in High-Consideration Shopping
Genuine VC
NOVEMBER 18, 2011
Over the past fifteen years on the internet we’ve seen a few waves of e-commerce innovation. From the initial humble beginnings of simply selling books online, to shopping/pricing comparison engines for electronic and other feature-laden items, to this current wave of “ social commerce ” which includes local merchants’ deals propagated by friends’ recommendation-driven purchases.
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