Sat.Dec 22, 2012 - Fri.Dec 28, 2012

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4 Startup Tenets for Extreme Focus on Customers

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Image via Facebook. New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it.

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How would you break down the process of raising an angel round of investment in 5-10 steps?

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1. Understand your business. It sounds obvious, but the majority of entrepreneurs who pitch me have obviously never thought through many of the major issues surrounding their companies. You should know EVERYTHING about your business, product, customers and competition. You should know every metric regarding customer acquisition, conversion and retention.