Rembrandt Communications

AUGUST 8, 2011

Google’s Panda Update has caused quite a stir in the search engine optimization (SEO) world. Basically, Google changed it algorithm so that the Websites that provide value rise to the top of search-engine listings. And the content farms posting articles, Website pages, blogs, etc. filled with massive amounts of will be penalized. While this update [.].

SEO 145

SEO Algorithm Engineer Search 145

Rembrandt Communications

OCTOBER 23, 2011

Are you getting ready to launch a big, Google Ad campaign just because you think it might work? Well, it may be just what you’re company needs to boost online awareness. But before you begin your pay-per-click (PPC) campaign as part of your search engine optimization (SEO) process, there are three main questions to ask [.].

SEO 140

SEO PPC Campaign Engineer 140

Rembrandt Communications

OCTOBER 9, 2011

Have you added search engine optimization (SEO) keywords to your site but aren’t seeing results? Did you send out a press release to hundreds of reporters without receive one phone call? Are you ready to “throw in the towel”? Don’t Stop Now! While you may think you have done what it takes to get noticed [.].

SEO 140

SEO PR Engineer Search 140

Rembrandt Communications

AUGUST 29, 2011

Ok. Be honest. When is the last time you updated your Website? I know that you have many, other priorities. But, if your Website is old, you are losing customers! After all, who wants to look at the same old data all the time? And I’m not talking about drastic, expensive changes. I’m talking about [.].

SEO 140

SEO Customer Web Engineer 140

Rembrandt Communications

MAY 30, 2011

I don’t know about you, but I’ve talked to many small business owners who are really watching their budgets closely and saving as much money as possible. With this in mind, it can be more difficult to get to customers to use your products and services. Yes, competition may be tough, but if you know [.].

Small Business 140

Small Business Customer Product SEO 140

Rembrandt Communications

OCTOBER 31, 2011

Happy Halloween! Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts. To avoid any scary surprises, here are three tips to help you keep your SEO program [.].

SEO 133

SEO Engineer Search Programming 133

Rembrandt Communications

JULY 31, 2011

Woo Hoo! You are finally done with your search engine optimization (SEO) research and have a great list of keywords to use in your copy. You add all of your coding to your Website and write all of your online copy. Then, you wait to see your site traffic increase… and you wait… and you [.].

SEO 133

SEO Engineer Search Web 133

Rembrandt Communications

JUNE 27, 2011

I just finished speaking at PINK’s big, “Spring Into Ownership” event in Atlanta about search engine optimization (SEO) copywriting and social media, and one of the biggest questions I received was… “How many search engine optimization keywords should I use on my Website pages?&# Well, first of all, stop worrying about how many SEO keywords [.].

SEO 133

SEO Atlanta Social Media Engineer 133

Rembrandt Communications

MAY 16, 2011

As an entrepreneur, you are probably bombarded with e-mail messages every day with someone telling you how they “get your site to the top of the search engines.” Well, if you’re like most business owners, you don’t have the money to pay for a search engine optimization (SEO) service. Well, SEO does not need to [.].

SEO 133

SEO Engineer Search Entrepreneur 133

Rembrandt Communications

NOVEMBER 20, 2011

If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities. Well, whether you are a new entrepreneur or a seasoned pro, it can be [.].

Entrepreneur 124

Entrepreneur PR Engineer SEO 124

Rembrandt Communications

NOVEMBER 14, 2011

“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would. But who are you? How many of these invitations do you receive? Well, LinkedIn, [link] is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, [.].

Social Media 124

Social Media Networking Media PR 124

Rembrandt Communications

OCTOBER 2, 2011

I have been on the phone since 5:00 a.m., and it’s now 11:00 a.m. I just got a major media-venue to agree to an exclusive story about my client. But, it’s been one hour since I spoke to him, and I haven’t heard back… what gives? I call him up, and he says he has [.].

PR 124

PR SEO Media Public Relations 124

Rembrandt Communications

SEPTEMBER 25, 2011

I can’t do that! I don’t want to! Wa! Wa! Wa! Sounds like a small child not getting his or her way, doesn’t it? Well, believe it or not, I’ve heard plenty of adults saying these exact same things recently and felt the need for a little pep talk via this blog. Whether it’s a [.].

Engineer 124

Engineer SEO Search Finance 124

Rembrandt Communications

SEPTEMBER 18, 2011

Don’t have much time and need to update your Website? No worries. Here are three things you can do to add valuable information to your Website in 30 minutes, or less: 1. Offer a Link to Cool Information. Did you just read an interesting article in the newspaper, a news item on an industry site [.].

SEO 124

SEO Engineer Search Web 124

Rembrandt Communications

SEPTEMBER 4, 2011

What do you know about your site visitors? If you are regularly monitoring site analytics as part of your marketing efforts, you are way ahead of the game. However, if you are a small business owner who has no time and no idea what your site visitors are clicking on, it’s time to… Spend Five [.].

SEO 124

SEO Analytics Small Business Marketing 124

Rembrandt Communications

JULY 25, 2011

When you think of public relations for your business, the first thing that probably pops into your mind is to write and post a press release. Well, if you want to build attention online, a press release with search engine optimization (SEO) keywords is a great place to start. However, if you are a new, small [.].

SEO 124

SEO Public Relations Engineer Search 124

Rembrandt Communications

JULY 17, 2011

In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple tool like Survey Monkey, Zoomerang or [.].

SEO 124

SEO Customer Engineer Search 124

Rembrandt Communications

JULY 10, 2011

Ahhh. You are finished with your search engine optimization (SEO) keyword research and ready to write. You turn on your computer and stare at the monitor. You write a few words. “No. That doesn’t sound right.” Delete. You stare at the monitor a little longer. You’ve got nothin’. Then, it hits you. Ugh! Writer’s block! [.].

SEO 124

SEO Engineer Search Web 124

Rembrandt Communications

MAY 23, 2011

As Memorial Day approaches, I thought it would be nice to post a little, inspirational message. After all, it’s almost time to celebrate grads, dads and the arrival of summer. However, many of you may be dealing with tough times or financial difficulties with your business and unable to truly celebrate anything. Hang in there. [.].

SEO 124

SEO Small Business Entrepreneur 124

Rembrandt Communications

MAY 2, 2011

Congratulations! You turned your idea into a business, and it’s time for the big launch. Now, you have public relations activities, SEO copywriting, marketing, social media, and other, activities to handle. It can be overwhelming… especially, if you are working with a small team. Well, don’t worry. All you need is some organization and to… [.].

Public Relations 124

Public Relations SEO Social Media Media 124

Rembrandt Communications

APRIL 4, 2011

Your phone stops ringing. You don’t get a response for your proposals. The competition steals your business. Yep. We’ve all been there. It’s not fun, but frustration is a part of business. Instead of taking it personally, you need to move on to the next opportunity. And this can be easier said than done so [.].

PR 124

PR Small Business SEO Sales 124

Rembrandt Communications

MARCH 21, 2011

Congratulations! You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep [.].

Public Relations 124

Public Relations Social Media PR Small Business 124

Rembrandt Communications

DECEMBER 5, 2011

It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one day, you notice that your site is not showing up in the [.].

SEO 113

SEO Engineer Search Web 113

Rembrandt Communications

AUGUST 22, 2011

Are you staring at a blank screen ready to write some search engine optimization (SEO) copy for your Website? Hold on! You need a call-to-action for your SEO copy first! Before you start writing, you should know exactly what you want site visitors to do on that page of your Website. Do you want them [.].

SEO 113

SEO Engineer Search Web 113

Rembrandt Communications

JUNE 20, 2011

You receive hundreds of e-mails, calls, Webinar requests, and more each month about how someone can get you better search rankings on the Internet. Most of these messages go into your trash with a simple click of the delete button. After all, all this data is overwhelming, and you need to focus on your work [.].

SEO 113

SEO Search Internet Engineer 113

Rembrandt Communications

MAY 8, 2011

You realize that your site is not showing up in the search engines for your top keywords, and your competition is stealing your sales. It’s time to hire a search engine optimization (SEO) specialist to help you rank higher online. But before you hand out your hard-earned cash for SEO services, beware! There are many [.].

SEO 113

SEO Engineer Search Sales 113

Rembrandt Communications

APRIL 18, 2011

Your Website is up and running, and you love it. But, what do your customers think? If your site traffic is low (check your Google analytics to find out), it’s time to take a closer look at your site. The good news is, you can make a few, free changes that result in drastic improvements. [.].

Analytics 113

Analytics Customer SEO PR 113

Rembrandt Communications

APRIL 10, 2011

You spent hours researching, writing and optimizing your site for the search engines, and it’s finally up and running. Phew! That’s finished, and you can sit back and relax. Not so fast… As many of you know, this is just one piece of your overall marketing strategy, and your work has just begun. Now, you [.].

Engineer 113

Engineer Search Public Relations Marketing 113

Rembrandt Communications

MARCH 14, 2011

Have you been ripped off by a search engine optimization copywriter (SEO)? Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help. With this in mind, I thought it was time for a quick review so here [.].

SEO 113

SEO Engineer Search Hiring 113

Rembrandt Communications

FEBRUARY 15, 2011

What’s the Secret to Financial Independence and Entrepreneurial Success? Rich Woman’s Investor, Entrepreneur and Author, Kim Kiyosaki, Provides her Exclusive Insights. Are you tired of being strapped for cash? Is your partner supportive of your aspirations? Have you set goals to make your dreams of financial independence a reality? Well, if you are struggling with [.].

Partner 113

Partner Entrepreneur Public Relations Small Business 113

Rembrandt Communications

DECEMBER 12, 2011

If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program: 3 Things to Do Right [.].

SEO 100

SEO Engineer Search Programming 100

Rembrandt Communications

NOVEMBER 28, 2011

You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your release. Don’t get me wrong. You need to send [.].

PR 100

PR Product SEO Engineer 100

Rembrandt Communications

JULY 4, 2011

Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur, the last thing you want to spend time on is search engine optimization on your site so you: Develop a [.].

SEO 100

SEO Engineer Search Developer 100

Rembrandt Communications

JUNE 12, 2011

Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use. Now, what do you do with your list? Well, it’s time to get organized. Create an Editorial Calendar. You’ve probably seen the editorial calendars that media venues use to organize their publications for the upcoming months. It’s [.].

SEO 100

SEO Media Engineer Search 100

Rembrandt Communications

MARCH 7, 2011

If you are a new entrepreneur, one of the best ways to start building buzz is with small business public relations and contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your small business [.].

Public Relations 100

Public Relations Small Business Media Entrepreneur 100

Rembrandt Communications

FEBRUARY 28, 2011

Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales. Blah. Blah. Blah. Things are tough for many people right now, but that’s no reason to just sit back and wait for things to get better. It’s time to take action! No one said being [.].

Sales 100

Sales Customer Public Relations SEO 100

Rembrandt Communications

FEBRUARY 15, 2011

Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A. Sit back and watch who signs up. B. Communicate with your new registrants right away. C. Send valuable information to your list on a regular basis. If you answered B and [.].

Registration Rights 100

Registration Rights Public Relations PR Small Business 100