What Does Your Content Say to Customers?
When was the last time you reviewed your content? Your current impression on customers may surprise you!
What does your content say to customers? As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more. That’s fantastic, but when was the last time you reviewed the results?
Your content can make raving fans or end up in the waste basket within seconds. If you don’t know what your content is doing for your business right now, you may actually be losing customers and sales to the competition!
With this in mind, and almost half of the year over with, here are a few tips:
• Update Your Editorial Calendar.
If you aren’t already doing so, update your editorial calendar regularly. This is where you plan out all of your future content with your goals, messaging, responsible parties, deadlines, tentative results, and more. It can be a simple Excel spreadsheet (or whatever works best for you) that your team members can access so they know what’s going on throughout the year. After all, if you don’t have goals set for your content, how are you going to reach any?!
• Track Results.
This may seem obvious, but if you’re not tracking the results for all of your content that goes out, you are missing out on a huge opportunity.
By placing a unique link, phone number or email in your message, you’ll know exactly who responded to that particular piece of copy and when. You can also check your site analytics for more detailed information. This way, you can really see what resonates with your audience members and provide more value to them. Then, you can answer the question, “What does your content say to customers right now!”
• Take Advantage of Search Engine Optimization Copywriting.
Your content needs to be optimized for the search engines whenever possible.
After all, if you are spending the time, money and effort to create content, why not get it noticed online by as many people as possible and improve your search rankings for specific keyword phrases, too?
By having a skilled search engine optimization (SEO) copywriter write your content and add the appropriate coding, you can have a competitive edge. And note that it’s not a good idea to have your technical team write your content. Sure. A web designer can say they will add SEO to your website, but if they aren’t trained and experienced copywriters certified in SEO, your content will suffer… along with sales.
Remember Your Content Throughout the Year!
That regular blog, email series, newsletter, and landing page may not be at the top of your priority list to boost sales this year. But maybe it should be?
It’s amazing what great content can do quickly and cost-effectively.
Are you paying attention to this “hidden” secret that can take your business to the next level of success? What does your content say to customers right now?