Every Startup Needs a Reality Check Now and Then
Startup Professionals Musings
JULY 13, 2011
Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the lifeblood of our economy. But every so often, I try to give them a reality check, just to keep their feet on the ground and their nose to the grindstone. Many years ago, I enjoyed one of Guy Kawasaki’s first books, “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.
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