Mon.Dec 31, 2012

Startup Professionals Musings

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4 Startup Tenets for Extreme Focus on Customers

Startup Professionals Musings

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction.

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