Don’t Let Early Adopters Distract Your Market Focus
Startup Professionals Musings
FEBRUARY 18, 2013
For most new high-tech products, the first customers are always “early adopters.” The conventional wisdom is that early adopters are the ideal target for new products, to get business rolling. I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers.
241 
Let's personalize your content