Sat.Nov 03, 2012 - Fri.Nov 09, 2012

Startup Professionals Musings

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5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

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5 Key Ingredients of Satisfaction for Entrepreneurs

Startup Professionals Musings

Building a startup is hard work for low pay, it’s risky, and it requires total responsibility to make it work. Yet, many entrepreneurs are the happiest people I know. On the other hand, I know many unhappy individuals who are always partying, have minimal commitments, and little responsibility. I suspect the real parameters of happiness have eluded these people.

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10 Keys To An Accountable Entrepreneur Role Model

Startup Professionals Musings

Getting things done effectively in a startup requires total individual and team accountability. You can’t afford excuses and multiple people doing the same job. In my view, “taking responsibility” is the core element behind accountability. Many people hear responsibility as an obligation, but I hear it as “the ability to respond.” Unfortunately many people don’t have the ability to respond, because they lack confidence in themselves, or simply don’t have the skills required.

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7 Co-Founder Strategies That Can Be Very Painful

Startup Professionals Musings

Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you may be tempted to take on the first person expressing interest as a co-founder. This would be a mistake, and could easily cost you your startup. If you think about it, you should realize that not everyone is ‘ideal partner material.

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Startups Need Teamwork Entering the Perfect Storm

Startup Professionals Musings

A " perfect storm " is an expression that describes an event where a rare combination of circumstances aggravate an environment drastically. In the entrepreneur world, I feel we are in such a situation now for new startups, with the confluence of business recession/recovery, the explosion of new digital technologies, and financial turmoil around the world.

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Great Startup Teams Foster a Culture of Likability

Startup Professionals Musings

You don’t have to be likeable to everyone to be a great entrepreneur, just to the people who count. Of course, we can all point to apparent exceptions, like Ted Turner or Larry Ellison, who are sometimes seen as lions, downright predators, or even jerks. Yet I’m told that even these guys are considered quite likable by an intimate group of business and personal associates.

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Without Deep Pockets, Profitability Trumps Growth

Startup Professionals Musings

A question that I often hear debated these days is whether a new startup should focus on growth or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the money went to growth. In the long run, everyone wants both profitability and growth, but the question is still which comes first.

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