Killing Your Startup By Listening to Customers
Steve Blank
FEBRUARY 27, 2012
The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It’s understanding who to listen to and why. Five Cups of Coffee. I got a call from Satish, one of my ex-students last week. He got my attention when he said, “following your customer development stuff is making my company fail.
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