October, 2012

YoungUpstarts

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The End Of Marketing As We Know It

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human.

Marketing 234
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Are you ready to grow your company? If so, the business world is full of specialists who are all too eager to help. Brilliant ad agencies and clever marketing communications experts. Highly trained salespeople. Talented product developers.

Customer 154
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Towards An Intel-ligent Future

YoungUpstarts

When we think of chip maker Intel , we tend to think of semiconductor chips or computer processors, those tiny bits of silicon and integrated circuits that are the brains in our computers and mobile devices. Yes, they are bits of technology for sure, but we seldom really look at Intel as a bleeding-edge technology company. Most often, the glory goes to hardware vendors whose products these chips go into – and we think it can be just that little bit unfair.

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ On the surface, Facebook seems like a marketer’s dream. It has on the order of one billion users around the world. It’s particularly popular with younger users (read, enthusiastic buyers with disposable income). Best of all, they share an ocean of individual information about the places they travel, movies they like, clothes they’re buying, gadgets that interest them, and mo

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[Review] Innovate The Pixar Way

YoungUpstarts

From its first animated feature Toy Story to Finding Nemo , Up , and Cars , Pixar Animation Studios is probably the world’s leading producer of animated features. Renowned for producing cartoon movies that stir the imagination and touch the heart, Pixar’s ability to allow “artists and geeks” to flourish makes it one of the world’s most innovative organizations.

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Protect Before You Connect! Simple Precautions To Avoid Online Personal Privacy Disaster

YoungUpstarts

by Mark Weinstein, CEO and founder of Sgrouples.com. The Internet is an amazing, fantastic, vibrant place. But there are also evil people out there who steal identities, hack credit card accounts, track personal information, violate privacy, insert malicious programs that can exploit your company or home network, destroy your hard drives and raid your social network.

Security 140
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[Review] The Rebel Entrepreneur

YoungUpstarts

The title of the book by Jonathan Moules, “ The Rebel Entrepreneur: Rewriting the Business Rulebook “, initially seemed like a form of tautology. Isn’t every entrepreneur a rebel by nature? Aren’t entrepreneurs the very people who take a contrarian view of making their own success instead of following conventional methods to achieving it?