Sat.Oct 20, 2012 - Fri.Oct 26, 2012

YoungUpstarts

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The End Of Marketing As We Know It

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human.

Marketing 188
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[Review] The Rebel Entrepreneur

YoungUpstarts

The title of the book by Jonathan Moules, “ The Rebel Entrepreneur: Rewriting the Business Rulebook “, initially seemed like a form of tautology. Isn’t every entrepreneur a rebel by nature? Aren’t entrepreneurs the very people who take a contrarian view of making their own success instead of following conventional methods to achieving it?

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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ Harnessing the power of references and referrals seems like an obvious win. What could make more sense than to leverage the enthusiasm of happy customers to convince buyers that they need your products and services? And in an increasingly social and networked world — not to mention an economy where every dollar of revenue is critical — this type of third party validati

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Clients First: Move You Beyond The Cliché And Change Your Business Forever

YoungUpstarts

by Joseph and JoAnn Callaway, authors of “ Clients First “ We put the customer first. We’ve heard it (and probably said it) so many times it’s become a cliché. And yet, while we pay lip service to the idea, few companies truly put it into practice. The fact is, we’re so concerned with bottom lines, profit margins, and paying the bills (at work and at home!

Customer 140
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[Singapore] Entrepreneurial Film ‘Shuttlecock Boys’ To Screen In December

YoungUpstarts

If you love movies that have an entrepreneurial theme in it – “ Jerry Maguire “, anyone? – you should look out for this upcoming independent movie: “ Shuttlecock Boys ” from India by director Hemant Gaba. “ Shuttlecock Boys ” revolves around the lives, successes and failures of four friends who hail from lower middle class backgrounds in Delhi.

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Top Lessons Entrepreneurs Can Learn From Dale Carnegie

YoungUpstarts

by Kevin Schweizer , Online Marketing Manager for Phone.com. Dale Carnegie (pictured), author of the bestselling book, “ How To Win Friends and Influence People “, has a lot of good lessons for new entrepreneurs. Dale Carnegie is well known for his successes, but he has also had a lot of failures. Entrepreneurs can learn a lot from Carnegie’s life and teachings.

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[Review] Start With Why

YoungUpstarts

We’ve seen it happen time and again. A company starts off with great fanfare, led by a visionary leader who brings it to new heights and grows it year after year. There is much clarity in what it does and it attracts a loyal following of customers and fans. Employees who work there are passionate about what they do. Every action it takes is aligned to its core values and beliefs.

Analytics 150