Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Here is a simple example: You are the Acquisition manager for a company called Omniture. Not a great situation right?

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MAY 27, 2022

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. I've shared a whole bunch of custom reports in the past.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JUNE 24, 2020

However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Everything seemed very easy to work around, and, ultimately, Google’s response to us was, “It’s probably just poor targeting,” even though the analytics and data we had proved otherwise.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign Metrics 99

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. How many through affiliate deals? Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. How many adds came through organic SEO? How many through SEM? lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

OCTOBER 4, 2015

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Social Commerce – actual conversation to sales, customer reach and group marketing efforts, often by affiliates. #4 Defining Social CRM. Enterprise Resource Planning (ERP).

Technical Review 100

Technical Review Software Review Customer Social Media 100

Hearpreneur

JULY 17, 2020

Agriculture, the sector which employs the most number of people in the world will be driven by Analytics, IoT, and Cloud Computing, a farmer can expect better yields and prices. One such industry is the Network Marketing, which entirely depends on customer acquisition. 17- Ecommerce crafters and affiliate marketing.

Technical Review 121

Technical Review Entrepreneur Software Review Artificial Inteligence 121

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Great posts.

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use. So for our email campaign analysis let’s look at metrics using that framework.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. For example, CXL has a Facebook Group for Conversion Optimization, Analytics & Growth. . Effective engagement starts by understanding who it is you’re talking to.

Marketing 134

Marketing Audience Social Media Algorithm 134

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Email 136

Email Customer Marketing Software Review 136

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me. That might mean AdWords, tradeshows , give-aways, coupons, affiliate programs, or anything!

Business Model 245

Business Model Metrics Engineer Technical Review 245

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Hearpreneur

APRIL 13, 2018

We’re taking this first 3 months to build the affiliates, promotion and content. 3- Customer acquisition. For the second quarter, our primary focus will be customer acquisition. show me the NDAs whose terms are up in the next month”), and deal analytics. This membership site is a complimenting product to our agency.

Entrepreneur 102

Entrepreneur Affiliate Acquisition Analytics 102

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Product 96

Product Social Media Audience Software Review 96

SVPG

APRIL 28, 2012

To hone a compelling strategy and messaging requires deep customer understanding, an analytical mind, broad understanding of the industry and business, and—most important—a really good understanding of the “why” of a product. Vertical/affiliate/evangelist programs.

Product 108

Product Technical Review Marketing Affiliate 108

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

MAY 11, 2013

Online, top call tracking services will assign each visitor a unique phone number (known as a legacy number) that will sync with the Google Analytics if dialed. Doing this decreased their Cost Per Acquisition by 30% and tripled their mobile acquisition within the first year. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

DECEMBER 3, 2018

Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. Funneling prospects to his website by using his author bio and in-answer links to promote his company, his investment fund, and other businesses he’s affiliated with.

B2B 133

B2B Marketing SEO Search 133

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Paid Acquisition: There are many types.

Marketing 165

Marketing Viral SEO Analytics 165

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129