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[Review] The Social Customer

YoungUpstarts

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing). The Social CRM Process.

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Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

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What are the most valuable recommendations in order to raise money from VCs connected via Gust?

Gust

Because Gust is the word’s most comprehensive database of high-growth startup companies (in terms of size, larger than Crunchbase and AngelList combined), it is increasingly used as a source for third party listings and directories. This added exposure can result in indications of interest (investment, acquisition, partnership, etc.)

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). No amount of great multi channel tracking will save this company, they suck at the basics.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

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Out of the Crisis #2: Mark Cuban on putting people first, the Dallas Mavericks, and what we'll want on the other side

Startup Lessons Learned

The customer acquisition costs are going down. If you can reduce your cost per customer acquisition, if you can connect in a way that expands your email database, adds more customers and allows you to connect in new ways, that's setting a platform for the future for you. They said, "What shall we do? Shall we amp up advertising?"

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For inspiration, check out Alex Cleanthous’s CXL post on 14 list-building hacks to grow your email database fast. . However, it’s not without challenges. How to develop an email marketing strategy.

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