Both Sides of the Table
AUGUST 11, 2021
Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.
View from Seed
SEPTEMBER 12, 2017
It will also be interesting to see if the “job” done by department stores (curation and traffic acquisition) might be fulfilled by something different in the new retail reality, as smaller brands or independent designers look to find ways to reach consumers digitally and physically.
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ConversionXL
SEPTEMBER 13, 2018
Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.
Pascal's View
DECEMBER 17, 2012
Venture capitalists that have an inventory of acquisition-ready companies will do well.”. Recent reports reveal that mergers and acquisitions still account for over 90% of liquidity events for venture-backed companies in 2012, a lamentable condition that has plagued the US innovation ecosystem for close to a decade.
Both Sides of the Table
MARCH 5, 2010
They called themselves a “social OS.&# Essentially I see it as two things: 1) an aggregator of social content from multiple places including Twitter, Facebook and soon even Gmail. The idea of aggregation is powerful in a world where your social communications are fragmented and increasingly hard to manage. Team Pip.io
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Measuring customer acquisition is clearly not enough because not all customers stick around. lowering $1.50
Haystack
NOVEMBER 3, 2019
4/ Data Aggregation, The Wrist Interface, And Google Mobile Services – Building off the ecosystem argument, one of the biggest appeals of investing in the Android/Google ecosystem is the ability to get fully integrated Google Mobile Services (GMS), such as turn-by-turn navigation, on the phone.
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