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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Founder 424
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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

Internet 209
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119
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Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

They called themselves a “social OS.&# Essentially I see it as two things: 1) an aggregator of social content from multiple places including Twitter, Facebook and soon even Gmail. It serves a similar role as Digsby (which I love using) albeit from a social media metaphor rather than an IM metaphor.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. Users can block first-party cookies, but doing so often impacts the user experience (e.g.,

Caching 140
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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

The startup will then look outwards in the region to expand into, either organically or via a partnership, joint venture or acquisition. Finding: Sales Oriented companies tend to start and do well regionally and not globally] E.G. Brandtology, Stream Media (Movend), FlightOffice, Identifi etc. Singapore ) where if you become No.1

Singapore 156
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). It is the world’s best customer acquisition for video consumers to get them to come to your O&O where you can make your $25 CPMs. But the best MCNs are so much more.